What are the responsibilities and job description for the Field Marketing Manager - Remote position at Assessment & Qualifications?
As the global leader in electronic testing, Pearson VUE (www.pearsonvue.com) validates the skills and knowledge of millions of individuals every year. Our customers’ high-stakes certification, licensure, admissions and other credentialing exams help people advance in technology, government and professional careers, as well as attain educational growth. Pearson VUE offers proctored exams through the world's largest network of test centers in addition to testing in online and unproctored environments.
Certiport is part of Pearson VUE, a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit www.pearson.com.
Certiport prepares individuals with current and relevant digital skills and credentials for the competitive global workforce. These solutions are delivered by more than 12,000 Certiport Centers worldwide and include the official Microsoft Office certification program, the Microsoft Technology Associate certification program, the Adobe® Certified Associate certification program, the CompTIA Strata™ IT Fundamentals, the Autodesk® Certified User certification program, the Intuit® QuickBooks Certified User certification program and the Internet and Computing Core Certification (IC³® ). As a leader in lifetime advancement through certification, Certiport values innovative individuals who aren't afraid to jump in and jumpstart their careers.
You will be an individual contributor, reporting to the Director of Field Marketing. You will be responsible for building quarterly tactical execution plans based on high-level positioning and messaging from Product Marketing. You will continually evaluate the best marketing vehicles and creative strategy for reaching the target audience and developing compelling, actionable marketing tactics. Among other things, you will develop annual marketing plans, quarterly tactical execution programs, compelling customer and partner-facing marketing materials and presentations, website content, and campaign tactics. You will also update and train salespeople on active marketing campaigns.
This role requires as much as 10% travel. We’re looking for people who are smart, have no fear of challenges, and can get things done. You will work with a cross-functional team, including representatives from an external client, Client Services, Sales, and Field Marketing to drive success.
Essential Duties & Responsibilities
Develop and drive execution of annual field marketing plan.
Develop and execute quarterly marketing campaigns and activities.
Monitor performance of quarterly marketing tactics and report on ROI.
Have a strong understanding and aptitude for campaign development
Manage a budget for program marketing.
Work effectively across departments to ensure the program(s)/product(s) strategy is responsive to market/customer demands
Create campaign deliverables such as creative, call to action, offers, emails, direct mail, landing pages, social media, etc.
Ensure internal sales and international partners are well equipped with information regarding new campaigns, promotions, and sustaining marketing efforts.
Research new and effective marketing vehicles and implement best practices.
Collaborate with Product Marketing Manager and support product marketing in developing go-to-market strategies.
Evangelize your product at company events and industry events.
Serve as a key marketing contact for salespeople.
Participate in sales calls and other customer-facing activities to better understand customer needs.
Work with Client Services to ensure salespeople and channel readiness for updates and new programs.
Participate in quarterly business reviews with the executive team and clients.
Support CERTIFIED, GPS, US & World Championships, and other corporate events as needed.
PRIMARY RESPONSIBILITIES:
Campaign Development
Develop actionable, measurable marketing campaigns to drive qualified lead generation.
Translate strategic marketing plan from Product Marketing into a tactical, measurable, quarterly plan.
Promote the effective use of quarterly campaigns to international partners with the development of campaign usage guides and quarterly webinar trainings.
Work with sales team and support tradeshows as needed and when focused on specific clients.
Use Eloqua to build and support marketing campaigns and lead generating activities.
Program Performance
Participate regularly in core team meetings to gather market intelligence on the program performance and report on marketing activities with measurable ROI.
Work with Product Marketing Manager and client to identify target audience trends and tactics.
Participate in client and internal QBRs to represent field marketing activities and programs.
Sales Alignment
Align with NOAM sales leadership and team on marketing plans and tactics
Analyze market and competitive data to optimize strategy in the region
Frequently attend NOAM sales meetings to update sales team on current campaigns and lead generating activities.
Provide lead updates and tracking statics to ensure qualified leads are being provided to the sales team.
Digital Marketing
Exhibit best practices in email marketing and lead nurturing to drive revenue and customer acquisition.
Plan and execute lead generation and nurturing campaigns, programs, and events to continually move qualified leads through the funnel.
Execute online media, email acquisition, affiliate marketing including Salesforce.com and marketing automation system
Deliver ROI focused measurement reporting
Budget Management & Planning
Develop annual and quarterly regional field marketing plan and budget that aligns with regional sales, product marketing, and overall corporate objectives
Overall responsibility for planning, spending, accruing and reporting assigned field marketing budget.
Qualifications and Skills
Bachelor’s degree in Business or Marketing preferred
2-4 years of experience in marketing campaign development required
2-4 years of experience in social media marketing is highly preferred
Excellent writing skills for print and web as demonstrated through portfolio work
Excellent presentation and communication skills, including public speaking
Strong organizational skills and attention to detail while working under tight time constraints
Self-management skills and a self-starter attitude are highly valued
Comfortable with a fast-paced environment and rapidly changing priorities
Work effectively with peers, management, and internal and external business partners, prospects, and clients
2 years experience with Microsoft Outlook, Excel, Word, and Internet browsers (Internet Explorer, Mozilla/Firefox, etc.) and advanced PowerPoint experience required, certification in Microsoft Office is preferred.
Experience with Eloqua or other marketing automation tools preferred.
This position reports to the American Fork, UT location with the ability to work remotely from anywhere in the US*
Equal Employment Opportunity
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Assessment & Qualifications
Schedule: FULL_TIME
Workplace Type: Hybrid
Req ID: 15484