What are the responsibilities and job description for the Business Development Manager position at Associa?
The Business Development Manager (BDM) is responsible for managing expectations and developing business solutions for their organization. They are in charge of creating effective business plans to generate more revenue, increase brand loyalty, and improve customer satisfaction. In this role, the BDM will work with the Regional Sales Director as well as the Branch President and Marketing Account Directors to implement all sales initiatives for their branch. To perform this job successfully, the individual must be able to perform each essential duty, meet expectations, establish relationships and communicate effectively. The requirements listed below are representations of the knowledge, skill and/or ability required.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Obtain new Homeowner Association Management/Accounting contracts.
- Provide updates on industry standards, requirements, rules and regulations to Regional Sales Director, VP, and SVP.
- Focus on signing new accounts, developing key relationships within respective markets, selling Associa Services to new clients.
- Drive and record business development efforts and sales pipeline progression in a CRM (SalesForce.com)
- Responsible for driving new account growth in a goal established environment
- Maintain, cultivate, and develop existing and potential clients through retention and marketing procedures, including participating in the transition in process, as structured by the Branch President.
- Carry out market research on prospective growth areas, competitive markets and industry trends.
- Identify, cultivate, manage and track new opportunities, respond to and follow up on potential client inquiries using appropriate methods.
- Analyze the effectiveness of existing markets, vendor referrals and critical tools.
- Review advertising sources to maximize branding and messaging. Monitors budgeting of marketing expenses.
- Develop business plan to achieve growth goals by identifying, advancing and closing deals by working with their respective office to set "road map" for growth within their market, including target market| vendor relationships| education programs | local tradeshows| advertisements/grassroots efforts| local government relations.
- Drive and support various activities, such as, cross-marketing, community events, vendor relationships, services and social media.
- Oversee the preparation and routing of all sales contracts for the office through contract management.
- Lead the effort to target new contract accounts and ensure the stated contractual objectives are met and share the same with staff upon start of contract.
- Ensure that the salesforce is updated and current and that all key customer information, leads and target accounts are stored and managed.
- Analyze the success of lead generation efforts and set aggressive account development goals.
- Execute and educate office on national and local sales promotions or contests..
- Flexibility to work some evenings weekly for sales presentations is critical.
- Attend sales and marketing training workshops, and industry related functions where applicable.
- Execute and uphold the responsibilities of the company according to lawful industry standards and ethical behavior as referenced in corporate policies and procedures.
- All other duties as assigned.
- 2 years of sales experience required; experience selling a service is preferred.
- Experience using Salesforce or other CRM tool highly desired
- Bachelors Degree Required
- 2 years of Community Management, HOA, Condominium Management or closely related industry experience highly desired.
- Professional communication skills (phone, interpersonal, written, verbal, etc.).
- Professional customer service skills.
- Self-motivated, proactive, detail oriented and a team player.
- Knowledge of conflict resolution techniques at an expert level.
- Time management and time critical prioritization skills.