What are the responsibilities and job description for the Sr Manager, Global Brand Insights position at ASTELLAS?
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.
Purpose:
The Sr Manager Commercial Insights role will be responsible for developing and maintaining an accurate view of the Global market conditions for the assigned products and TAs, providing primary and secondary market research, forecasting and competitive intelligence. This position is also responsible for maintaining an accurate picture of assigned product performance along with the risks and opportunities.
Essential Job Responsibilities:
- Lead global commercial analysis activities for assigned product. Provide forward looking insights to advance understanding of the relevant markets, competitors, and customers with the aim of delivering major competitive advantage for Astellas’ products and development strategy
- For Brand Insights projects, lead the identification of information needs, development of market research/data analysis plan, execution of the research process, and communication of actionable insights within assigned products
- Coordinate across Commercial Division Insights and Strategy teams, Data Strategy, Advanced, Analytics & Reporting and Commercial Forecasting functions to ensure integrated and consistent communication of insights and implications, tied back to brand strategies and objectives
- Lead complex market research activities in support of brand strategies
- Develop deep understanding of the market landscape which includes market potential, market trends, unmet medical and patient needs, market access challenges and competitors’ trend for each of the assigned products
- Work together with finance to provide forecasting and budgeting expertise to the BGM team. Reconcile financial assumptions to ensure consistency of forecasts across regions, and understand the rationale for differences where appropriate
- Provide overall Product market intelligence guidance to the global marketing team
- Communicate key business findings and insights to the relevant cross functional stakeholders
Quantitative Dimensions:
- Responsible for the development and execution of the market research plans for the assigned priority products,
- Managing projects with total budget up to ~$10 M
Organizational Context:
- Reports to Director Commercial Insights
- Peer group: Strategic Brand marketing, operational marketing, Commercial Division Insights and Strategy, Data Strategy, Advanced Analytics and Reporting and Commercial Forecasting
- Scope: Ophthalmology products
Salary : $10
