What are the responsibilities and job description for the Remote Marketing Manager position at Aston Carter?
A leading eCommerce company is looking for a fully remote marketing manage to support their team.
Job Description:
Looking for a Sr. Marketing Manager to lead development of audience strategy and cross-channel media. We are looking for a candidate with a passion for building exceptional customer experiences to create and drive a united audience segmentation strategy across media investments.
In this role, you will lead the creation and implementation of an audience strategy by collaborating with core business leads to establish the business problems we are looking to solve, and then working with our data strategy lead and data scientists to build a data acquisition strategy and audience insights creation. One of your primary responsibilities will be driving your business line’s audience architecture to support channel strategy, creative development, media planning and campaign activation. This will include mapping audiences through internal and external teams to drive measurable outcomes, as well as building an audience playbook each year that will inform annual integrated marketing plans (IMP) and personas that can be leveraged by creative teams to better understand audience.
You will also lead cross-channel media strategy for audiences within your business line, and define the investment levels for various channels based on business objectives, audience indices, channel best practices. You will bring a data-driven mindset to determining the optimal channel mix for audiences and business strategies, managing both media agencies and internal partners, to achieve our goals. You will work closely with campaign managers, creative and content teams and our internal media team to establish and implement media best practices, collaborate with data scientists and measurement leads to create rigorous analytical processes, and produce cost-effective campaigns.
To be successful, you will need to be highly collaborative, but self-driven with strong bias for action and an ability to deliver on ambiguous projects in a highly matrixed environment. You will be a strategic thinker focused on business goals with strong expertise in cross-channel media strategy (including TV, CTV/POLV, Digital (OLV & Display), Social, OOH, Radio, etc.). This role requires an entrepreneur mentality to help develop and enhance audience strategy, processes and products, as well as analytic processes and innovations for advanced audience analytics. You will be resourceful and find creative solutions to complex technical and business challenges.
The ideal candidate is a tenured marketer with the ability to seamlessly collaborate with a wide variety of stakeholders and work directly with audience analytics, creative, campaign managers, measurement partners, category leaders, data science leaders to define the long-term segmentation strategy across media channels, ensuring that this strategy aligns with our marketing objectives. In this highly visible role, the candidate will support the development and automation of audience segments allowing marketing teams to scale personalized marketing programs.
Typical Day in the Role:
• Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions
• Develop an audience segmentation strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
• Drive the creation of audience hypotheses to inform data modeling and research in partnership with business leads and audience scientists
• Lead the creation of audience insights, market sizing, and audience sizing, leading to audience creation, segmentation
• Work with data partners to create unique audiences using a variety of data sources, automating data delivery to multiple platforms
• Manage budget and investment decisions across all media channels leveraged against your business line
• Help operationalize audience segmentation in a way that addresses cookie depreciation, evolves privacy controls, and instills data governance and stewardship across deployment teams
• Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams
• Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency
• Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
• Contribute insights to advertising portfolio strategy and investment models
Candidate Requirements:
* 6 years relevant professional experience in marketing, communications, audience strategy and media
* In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser
* Clear understanding of media principles, planning and buying functions in the US
* Experience using industry media planning such as Nielsen, Kantar, Comscore, DCM, etc.
* Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field 3 - 5 years' experience in audience and data strategy applicable to marketing and/or media
* Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM ...)
* Strong analytical, critical thinking, and problem-solving skills
* Strategic Thinker & Doer
* Strong speaking and written professional communication skills
* Ability to juggle multiple priorities and excel in a lean work environment
* Self-motivated and comfortable working independently with minimal supervision
* The ability to thrive in a fast-paced and deadline-driven environment
* Growth mindset, exhibits curiosity and excitement to learn
* High sense of accountability and ownership
Compensation is tied to the Colorado and Washington markets for jobs performed in Colorado and Washington. Other locations may be subject to variances based on location-related factors.
We reserve the right to pay above or below the posted wage based on factors unrelated to sex, race, or any other protected classification.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. This temporary role may be eligible for the following:
· Medical, dental & vision
· 401(k)/Roth
· Insurance (Basic/Supplemental Life & AD&D)
· Short and long-term disability
· Health & Dependent Care Spending Accounts (HSA & DCFSA)
· Transportation benefits
· Employee Assistance Program
· Time Off/Leave (PTO, Vacation or Sick Leave)
About Aston Carter:
Please Note: Scammers are posing as Aston Carter. We'll never contact you via Gmail, Telegram, or WhatsApp and we'll never solicit money from you.
At Aston Carter, we’re dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions – from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.
Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients’ capabilities by seeking solvers and delivering solutions to address today’s workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit AstonCarter.com. Aston Carter is a company within Allegis Group, a global leader in talent solutions.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email astoncarteraccommodation@astoncarter.com for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.
