Director, US Brand Marketing, Lung

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

AstraZeneca's vision in Oncology is to help patients by redefining the cancer-treatment paradigm. A broad pipeline of next-generation medicines is focused on multiple disease states. These therapies are being targeted through four key platforms - immunotherapy, the genetic drivers of cancer and resistance, DNA damage repair, and antibody drug conjugates, underpinned by personalized healthcare and biomarker technologies.

The Director Brand Marketing, Lung, will be responsible for the developing and implementing the marketing strategy for mNSCLC indications in the US across all commercial channels and mangaes a team of marketers. You and your team will be charged with developing and driving a robust commercial strategy & plan in collaboration with key cross-functional partners.

This role reports directly into the US Head of Marketing, Lung and will work in close partnership with other members of the cross-functional brand team. This position is based at our Gaithersburg, MD campus (Washington DC Metro area), and will work predominantly on site. Gaithersburg, MD is one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca's priorities. The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, a full-service cafeteria, state-of-the-art on-campus Daycare facility, copy center, game rooms, community garden and more! This is where you'll find newly-designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams. This modern and vibrant scientific campus is the home of the Oncology Business Unit in the US.

Main Duties

• Define and facilitate development of the mNSCLC brand's strategy, promotional plan, programs, and ensure their consistency with the brand ambition.

• Collaborates closely and provides strategic direction to cross-functional groups (e.g. Insights, Access, Medical, Sales, Training, Regulatory) for the development and implementation of both strategic and execution plans.

• Partner with Global Marketing colleagues to assess gaps and strategic needs to ensure market leadership.

• Monitors brand performance and provide indication-specific input into forecasting and expenses.

• Develops and delivers key brand presentations to leadership and the field organization.

• Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objectives.

• Assess investment viability of programs based on anticipated value/impact and formulate recommendations for future plans based on findings.

• Lead partner agency relationships, workflow and related expense budgets

• Coaches and develops a team of pharmaceutical marketing professionals.

Minimum Qualifications

• Bachelor's Degree in relevant field.

• 8 years' experience in pharmaceutical and/or healthcare industry with a minimum of 4 years of experience in marketing.

• Prior in-line HCP marketing experience.

• Demonstrated ability to lead team of cross functional and technical members to achieve outcomes.

Preferred Qualifications

• Oncology or specialty care experience highly preferred.

• People management experience.

• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy partners.

• Current relevant US Lung cancer marketing experience.

• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)

Skills

• Strategic thinking

• Strong communication and cross functional collaboration skills

• Demonstrated ability to lead without authority

• Ability to gauge the feasibility, impact and risks of proposed programs

• Comfort operating in a highly regulated environment and industry

• High ethical standards and personal integrity

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, pioneering cutting-edge methods, and bringing unexpected teams together. Interested? Come and join our journey.

Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.

Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.

Date Posted

09-Feb-2023

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.