Social Media Manager

Position Summary The Atlanta Falcons Social Media Manager will serve as the social account manager and key contributor for the Atlanta Falcons digital team, specifically the Atlanta Falcons Social Media vertical. This person will carry out the Falcons online tone, ensuring consistency and accuracy across all published social content. They will serve as the main publisher of Atlanta Falcons social media content. In addition to being the lead social publisher, this person will also support influencer campaign across the organization as they relate to social media. This role will work to push the boundaries of the Atlanta Falcons share of voice online and push content to where the organization has never been before. The Social Media Manager must have a high sports acumen and seasoned experience in media. Previous sports experience, day-to-day account management, and a positive digital footprint is essential in order to be considered. This position will report to the Atlanta Falcons Senior Manager, Social Media, who oversees the social team. The Social Media Manager will also work alongside a Social Media Specialist and Social Content Creator. This role is based in Flowery Branch, GA. Roles and Responsibilities Serve as the primary publisher for the Atlanta Falcons social team, including but not limited to Twitter/X, Instagram, Facebook, YouTube, TikTok Create social copy and proofread to a high standard to ensure content is in line with the editorial team’s style and tone Ensure the Atlanta Falcons are participating in social trends while maintaining brand authenticity to the team, city and culture Leverage social listening tools to report on fan sentiment during key moments and key learnings Clearly communicate and report back on content strategies and optimizations to digital staff Collaborate with in-house digital team, Social Content Creator to optimize creative assets needed for social distribution Work closely with the Senior Manager, Social Media on long-term social calendar Collaborate closely with members of the Atlanta Falcons Marketing and Community Relations team to ensure the Atlanta Falcons entire digital ecosystem is messaging points effectively Provide guidance to auxiliary accounts: FalconsFits, Freddie Falcon, Falcons Local Work closelye with the Senior Manager, Social Media on key influencer marketing campaigns that have strong ties to the social vertical Manage and inspire other social media team members; creating an environment where they can do their best work Regularly write and publish new content on nights, weekends and holidays Serve on Falcons Digital managers meetings Skills and Basic Qualifications 5 years experience in social content creation and social content strategy Bachelor's Degree in Journalism, Communications, or similar field Must have hands-on social media experience in sports or similar background Deep understanding of social media platforms and social management tools. Knowledge of paid digital media is a bonus, but not required Portfolio that demonstrates a creative and diverse approach to storytelling on social platforms Proven organization and project management skills; able to flawlessly juggle multiple balls at once Record of highly visible deadlines, online moments and projects Extensive sports and football acumen Passionate about telling great stories with a high attention to detail and accuracy High grammatical proficiency Availability to work irregular hours, including weekends and holidays as needed Though this position won’t have 100% travel, candidate must have availability to travel when needed Ability to multitask and manage various projects and the goals of multiple departments Must be comfortable working in a dynamic, fast paced environment Ability to meet deadlines and work under public pressures Comfortable working in a matrixed organization across media, marketing, community, sponsorship, PR, and football operations Team player who thrives in projects that involve multiple stakeholders Experience using social media platforms AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore. About Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons. About Atlanta United Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD. About Atlanta Drive GC Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore. About Mercedes-Benz Stadium Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines. To learn more about Mercedes-Benz Stadium visit www.mercedesbenzstadium.com. Follow us on Facebook, Instagram and Twitter. About the Home Depot Backyard The Home Depot Backyard, Atlanta’s #BestBackyard, is an 11-acre multi-use greenspace in the heart of downtown, adjacent to Mercedes-Benz Stadium, that is full of unique opportunities for the local community and visitors alike. Serving the Atlanta community since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events while also serving as the premier parking and tailgating destination for the Atlanta Falcons (NFL), Atlanta United (MLS), and other stadium events. The Home Depot Backyard focuses on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning - through offering a variety of activities from daily fitness classes to one-of-a-kind events focused on uplifting the community. To learn more about The Home Depot Backyard, visit thehomedepotbackyard.com or follow us at @thdbackyard on Facebook, Instagram, Twitter, and Tik Tok.