The salary of a Social Media Communications Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of January 01, 2025, the average annual salary for a Social Media Communications Manager in the United States is $118,765. Salary.com reports that pay typically ranges from $103,541 to $132,170, with most professionals earning between $89,679 and $144,374.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $132,170 | $11,014 | $2,542 | $64 |
| Average | $118,765 | $9,897 | $2,284 | $57 |
| 25th Percentile | $103,541 | $8,628 | $1,991 | $50 |
An entry-level Social Media Communications Manager with less than 1 year of experience earns about $111,770. With 1-2 years of experience, the average salary increases to $112,399. For 2-4 years of experience, the pay typically rises to $113,866. Senior-level professionals with 5-8 years of experience earn around $115,543, and those with over 8 years of experience can expect an average of $118,432.
| Levels | Salary |
|---|---|
| Entry Level Social Media Communications Manager | $111,770 |
| Intermediate Level Social Media Communications Manager | $112,399 |
| Senior Level Social Media Communications Manager | $113,866 |
| Specialist Level Social Media Communications Manager | $115,543 |
| Expert Level Social Media Communications Manager | $118,432 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 3% |
| Experienced | 0% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of January 01, 2025, our research reveals a significant shift in Social Media Communications Manager compensation over the past six years. For example, the median salary increased from $115,247 in 2023 to approximately $115,370 in 2024. (For a detailed analysis of Social Media Communications Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Social Media Communications Manager information for you to search for. Click on search button below to see Social Media Communications Manager job openings or enter a new job title here.
Here are companies hiring for Social Media Communications Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $118,765 | 67.9% | ||
| Bonus | $7,820 | 4.5% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $9,684 | 5.5% | ||
| 401K/403B | $5,317 | 3.0% | ||
| Disability | $2,532 | 1.4% | ||
| Healthcare | $8,352 | 4.8% | ||
| Pension | $6,836 | 3.9% | ||
| Time Off | $15,580 | 8.9% | ||
| Total Compensation | $174,886 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 5.4% |
| Associates | 2.7% |
| Bachelors | 75.7% |
| Masters | 13.5% |
| Doctorate | 2.7% |
What Am I Worth?
The average annual salary of Social Media Communications Manager is $118,765. In case you are finding an easy salary calculator, the average hourly pay of Social Media Communications Manager is $57; the average weekly pay of Social Media Communications Manager is $2,284; the average monthly pay of Social Media Communications Manager is $9,897.
A Social Media Communications Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Social Media Communications Manager earns the most in San Jose, CA, where the annual salary of a Social Media Communications Manager is $149,051.
The highest pay for Social Media Communications Manager is $144,374.
The lowest pay for Social Media Communications Manager is $89,679.
Social Media Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Social Media Management: Creating social media content and managing the company's online presence to increase brand visibility and engagement rates across various platforms.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
