How much does a Social Media Communications Manager make in the United States? The average Social Media Communications Manager salary in the United States is $115,469 as of April 24, 2024, but the range typically falls between $101,610 and $128,892. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Social Media Communications Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Social Media Communications Manager Salary $88,991 US April 24, 2024
25th Percentile Social Media Communications Manager Salary $101,610 US April 24, 2024
50th Percentile Social Media Communications Manager Salary $115,469 US April 24, 2024
75th Percentile Social Media Communications Manager Salary $128,892 US April 24, 2024
90th Percentile Social Media Communications Manager Salary $141,114 US April 24, 2024
25% $101,610 10% $88,991 90% $141,114 75% $128,892 $115,469 50%(Median) Didn’t find job title? Click
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What skills does a Social Media Communications Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.

2.

Social Media Management: Creating social media content and managing the company's online presence to increase brand visibility and engagement rates across various platforms.

3.

Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.

Insight 4.24%
Social Media Management 3.24%
Marketing Communications 2.04%
Others 90.48%

Job Description for Social Media Communications Manager

Social Media Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Social Media Communications Manager
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Career Path for Social Media Communications Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Social Media Communications Manager, the first career path typically progresses to Social Media Analytics Senior Manager.

The second career path typically progresses to Social Media Strategy Senior Manager.

Additionally, the third career path typically starts with a Social Media Communications Senior Manager position, and then progresses to Social Media Communications Director.

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Social Media Communications Manager salary varies from city to city. Compared with national average salary of Social Media Communications Manager, the highest Social Media Communications Manager salary is in San Francisco, CA, where the Social Media Communications Manager salary is 25.0% above. The lowest Social Media Communications Manager salary is in Miami, FL, where the Social Media Communications Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Social Media Communications Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
101610
128892
115469

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
107711
140893
123092
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Communications Manager in the United States. The base salary for Social Media Communications Manager ranges from $101,610 to $128,892 with the average base salary of $115,469. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $107,711 to $140,893 with the average total cash compensation of $123,092.
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How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

101610
128892

 

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Social Media Communications Manager Salary in United States
Social Media Communications Manager Salary Graph, Regional Distribution and Summary