What are the responsibilities and job description for the Senior Marketing Manager position at Atlantic Group?
Responsibilities:
- Develop an understanding of the product for business, customers and the competitive landscape
- Manage and support marketing activities, campaigns and lead - to - sales
- Develop strategic marketing communication plan
- Partner with product and market management teams
- Translate customer needs
- Create content marketing strategies
- Develop and execute digital and social media strategies and tactics to increase customer engagement and website traffic, and measure success through analytics tools.
- Oversee company commercial events which includes planning, tradeshow properties control, graphics, transportation, and set-up, space booking, hotel and airline reservations, catering.
- Participate in shows to manage on-site events and collaborate with application and sales teams while off-site at tradeshows.
- Responsible for building and managing relationships with third-party vendors such as advertising portals, conference vendors and others; including contract management.
- Serve as the primary marketing partner in NA for the central marketing teams and regional commercial teams, support regional sales activities.
Qualifications:
- Bachelors degree, required
- 3-5 years product management experience, required
- 3-5 years marketing experience, required
- Life Sciences industry experience, required
- Comprehensive knowledge of digital and social media platforms
Salary : $115,000 - $150,000
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