Brand Manager/On-Air Talent

Overview

WKBU in New Orleans is in search of a dynamic, forward thinking leader to take this brand into the next evolution of classic rock over the airwaves and its digital footprint. We are looking for an innovative strategic thinker with a passion for classic rock to reimagine how we connect with and engage audiences for even greater success. The Brand Manager oversees music strategy with an eye towards audience and revenue growth and engagement on all platforms. This is a phenomenal opportunity to take the reins of a long-running brand with strong ties to its local community and lead it to greater heights with even deeper connections with its audience.

Audacy offers full time employees with a comprehensive benefits package to include:  health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

Responsibilities

Responsibilities:

• Oversee and manage a diverse, energetic programming and digital team
• Set and implement brand strategy to guide the programming, digital and promotion departments
• On Air shift to be determined
• Recruit, direct and coach talent to maintain a culture of excellence and integrity 
• Develop and direct execution of station imaging on air and visually online
• Work with Market Manager, VP Programming and sales teams on developing sales packages and innovative revenue opportunities
• Collaborate with Audacy Classic Rock brands to optimize sharing and distribution of best programming and digital content
• Cultivate events and other public initiatives to raise awareness and profile of the WKBU brand in local community
• Lead team to ideate new opportunities that engage new and existing audience on multi-platforms beyond OTA to solidify the brand’s strength
• Interpret Nielsen data and other audience analytics and research to guide programming and editorial content decisions and audience development tactics
• Set clear goals and KPIs and appraise individual and team performance
• Ensure brand compliance with FCC regulations and Audacy programming standards

Qualifications

Qualifications:

• Bachelor’s degree
• 5 years of experience managing a team of dedicated and passionate staff members
• Demonstrated record of innovation and experimentation in the classic rock realm
• Experience managing, coaching and mentoring talent
• Excellent communication and presentation skills
• Experience working with sales and business teams on revenue generation
• Command of Nielsen data and digital analytics
• Understanding of the New Orleans market and competitive landscape
• Adept at use of Social Media to augment station brand to drive listening and audience engagement
• A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required.

About Us

Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@Audacy_Corp).

EEO

Audacy is an Equal Opportunity and Affirmative Action Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.