What are the responsibilities and job description for the Director of Marketing position at Aurora Theatre?
REQUIREMENTS:
o Bachelor’s degree in marketing, journalism, communications or related field
o Minimum of 5 years of marketing experience in a leadership role in the arts or entertainment industry
o Proven track record of developing and implementing successful marketing strategies
o Strong understanding of integrated marketing communications including paid, earned, shared and owned channels and with working knowledge of digital marketing, including SEO, digital/social media and email marketing campaigns
o Excellent communication, leadership, written and interpersonal skills
o Passion for the arts and a commitment to Aurora’s Mission and Values
Primary Responsibilities:
o Develop and implement comprehensive and strategic marketing plans that position Aurora Theatre locally and regionally, while maintaining and building audiences for theatre’s direct lines of business
o Work with the Director of Sales & Presenting to execute subscription and single-ticket sales campaigns – including all forms of advertising, direct mail, e-marketing, telemarketing, group sales and community partnerships to achieve maximum attendance and sales revenue
o Support marketing efforts across the organization, including Development, Education and Community Impact needs
o Implement initiatives to attract new audiences while retaining and deepening engagement with existing patrons
o Develop and implement new marketing strategies including integration of new media technologies
o Research and monitor marketing trends in the performing arts field and in the community; conduct analysis of Aurora Theatre audiences and other relevant data, recommending and implementing marketing strategies based on the findings
o Develop and implement strategies to build Aurora Theatre’s and Lawrenceville Arts Center’s institutional brands and identities including key communication messages to enhance the image of the campus-at-large and to increase revenues from its entities
o Oversee internal and external brand standards, ensuring consistency across all marketing materials and channels while working closely with the Creative staff to ensure alignment of branding with the theatre's productions and events
o Be accountable for public relations, publicity and promotional campaigns for Aurora Theatre and LAC
o Oversee internal and external communication standards, including editorial and design guidelines for marketing and other publications, including website content and development
o Oversee the theatre's online presence, including website, social media and email marketing
o Lead and supervise marketing/sales staff daily while managing a results-driven environment
o Maintain productive relationships with key representatives from electronic, broadcast and print media
o Clearly communicate with Producing Artistic Director, Managing Director and Director of Sales & Programming, and Director of Development.
o Develop and monitor the marketing budgets and ensure expenses are managed efficiently and within approved budgets
o Perform related duties as assigned by the Executive Staff
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- Lawrenceville, GA 30046: Relocate before starting work (Required)
Work Location: In person