Manager, Shopper Marketing

Come see where your drive can take you at AutoZone, ranked one of Forbes World's Best Employers(2021). If you're looking to get into the driver's seat of your career and join a company where you can make an impact, then look no further. This exciting opportunity on our Marketing team at AutoZone's Store Support Center in Memphis, TN is ideal for someone who aligns closely with our AutoZone value of Putting Customers First. If you're passionate about working for an organization with a strong culture that embraces diversity, fosters development and strives to do what it takes to get the job done right, then read on to learn more about this Marketing Manager role.

Manager, Shopper Marketing 

As the Manager of Shopper Marketing, you will play a crucial role developing and executing in-store marketing strategies to drive brand visibility, increase sales, and enhance the overall shopping experience for our customers. This role requires a creative and data-driven individual with a strong understanding of consumer behavior and retail trends. This position also requires excellent communication skills to ensure effective, relevant messages are delivered to our diverse audience and includes proofreading all materials to ensure they are letter-perfect and mistake-free. This person is responsible for comprehensive project management of their work, maintaining deadlines, escalating issues to their manager and communicating status and needs clearly across teams. Coordinates project assignments, meeting activities, and consistently follows up on all open projects.

The ideal candidate will bring a blend of creative, strategic thinking and leadership skills to elevate our in-store marketing initiatives as well as a strong desire to deliver the best experience for all customers.

Responsibilities:

• Support Sr. Marketing Manager of Shopper Marketing Strategy to develop and implement comprehensive shopper marketing plans aligned with overall business objectives and brand strategies
• Collaborate with cross-functional teams to integrate shopper marketing initiatives seamlessly into the broader marketing and merchandising strategies
• Oversee the creation and execution of impactful in-store shelving communications & displays to drive traffic and increase sales
• Work closely with the visual merchandising team to ensure the brand is represented consistently and attractively in all retail spaces
• Utilize market research and customer insights to identify key shopper behaviors, preferences, and trends, incorporating findings into marketing strategies
• Analyze sales data and shopper feedback to continually optimize and refine in-store marketing initiatives
• Build strong relationships with internal stakeholders, including merchandising, product management, and sales teams, to align on marketing objectives and ensure seamless execution
• Partner with external agencies and vendors to leverage expertise and resources in delivering effective shopper marketing programs
• Manage the shopper marketing budget effectively, allocating resources to initiatives that deliver the greatest return on investment
• Monitor and report on the financial performance of shopper marketing activities

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 5-7 years of marketing and/or digital communication experience, preferably in a retail or consumer-focused industry
• Strong understanding of retail environments and consumer behavior.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication and interpersonal skills.
• Proficient in data analysis and reporting tools.
• Creative thinker with a keen eye for detail and design.
• Ability to work in a fast-paced environment and meet tight deadlines

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