Earned Media Account Coordinator (PR, Affiliate, Social)

Earned Media Account Coordinator (PR, Affiliate, Social)

Hybrid in our Carbondale, CO or Denver, CO office

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play, while keeping an eye on the elusive work/life harmony. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job

• The Earned Media Account Coordinator (AC) supports the account management team, executing the tactical elements and reporting on the outcomes of our clients' PR, Affiliate and/or Social Media campaigns. This position is required in-person work from our Carbondale, CO or Denver, CO office 2-3 days/week, with remote work flexibility the rest of the week.
• Daily support for PR/Affiliate/Social Media account managers
• Media monitoring and tracking
• Media database management and list-building
• Pitch writing and news release writing
• Product seeding and shipping to media
• Prepare weekly and monthly reporting for client programs - ROI reporting and results analysis
• Identify new affiliates to recruit into client programs, compiling and analyzing reporting, tracking client placements and making optimizations
• Assist with social media community management and influencer campaigns across multiple platforms (Facebook/Instagram, Pinterest, TikTok, etc.)
• Lead research to help develop and support social media strategies and tactics following the latest trends

The Essentials

• Bachelor's degree in communications, marketing, journalism, business or related field
• 0-2 years of professional experience
You live in Denver or Carbondale, and are willing to work 2-3 days/week from one of our offices

Your Capabilities

• Have a basic understanding of the principles of marketing and advertising
• Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
• Detail-oriented and ability to appropriately manage time across multiple accounts
• Computer skills for editing and writing; knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel
• Familiarity with popular social media channels including Instagram, Facebook, Twitter, YouTube, etc.
• Ability to work with strict deadlines, juggling multiple priorities and work under pressure
• Strong writing, interpersonal and communication skills
• Possess strong quantitative and analytical skills
• A willingness to roll up your sleeves to get the job done

The Extra Mile

• Previous work in the PR, Affiliate and/or Social Media fields
• Knowledgeable on Affiliate marketing and how it contributes to a brand’s direct-to-consumer business
• Familiarity with affiliate networks like Avantlink, Impact, Commission Junction and ShareASale
• Experience in Facebook Ads Manager, Google Analytics, Canva or Adobe Photoshop, video editing, influencer campaign management tools (CreatorIQ, MAVRCK, AspireIQ, etc.), community management tools (Dash Hudson, Sprout Social, Hootsuite, etc.)
• Proficient in research tools including RivalIQ, Google Trends, Meltwater, etc.
• Understanding of Backbone’s core values
• A love of the outdoors
• A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.

Salary: $50,000. This is a salaried, non-exempt position

Benefits: Health (including Employer 100% paid option) Dental, Vision, 401k match

Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime.

About Backbone Media: We are the country's leading active lifestyle media agency. For 26 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list. Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law. Please no phone calls regarding job inquiries.