What are the responsibilities and job description for the Corporate Marketing Manager position at BakeMark USA?
Develops and leads strategic planning for assigned categories and brands. Act as category lead in cross-functional environment, managing strategy development, defining goals and objectives, as well as key actions and timelines in the development of the strategic plans. Collaborates with functional leaders to ensure alignment and support through the development process, in support of the sales growth of assigned brands.
Initiates and manages projects according to BakeMark’s product development and co-manufacturing processes, while also responsible for direct communications with Sales, R&D, Procurement and vendor partners to ensure projects are managed and completed successfully.
Define growth opportunities by obtaining and analyzing market research, category insights, competitive intelligence and sales data. Responsible for quantifying sales growth potential and understanding the needs and opportunities of the target market.
Prioritize and support the execution and ongoing development of the strategic plans, working with Sales and Supply Chain, while actively tracking and reporting to adapt and optimize plans. Responsible for monthly reporting to the Sales leadership team, as well as the Leadership Team.
Manages the development of the appropriate sales and marketing support resources and materials to drive growth within the assigned categories and brands, including marketing collateral development, merchandising support, advertising (print and digital), trade communications (publications), event marketing, sales presentations, market research and product knowledge resources and tools. Works directly with vendor partners to create and manage resources and materials, including the distribution to Sales and customers.
Follows BakeMark’s best practices in Marketing and BakeMark’s Good Manufacturing Practices and food safety rules, as well as takes responsibility for house-keeping and sanitation duties for work area and as assigned.
Job Type: Full-time
Ability to commute/relocate:
- Pico Rivera, CA 90660: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Preferred)
Work Location: One location