Marketing Analyst ~ Boston

Brookline Bancorp, Inc. is a multi-bank holding company for Brookline Bank, Bank Rhode Island, PCSB Bank and their subsidiaries. Headquartered in Boston, Massachusetts, the Company has $11 billion in assets and branches throughout Massachusetts, Rhode Island, and New York. As a commercially-focused financial institution, the Company, through its banks, offers a wide range of commercial, business and retail banking services, including a full complement of cash management products, on-line banking services, consumer and residential loans and investment services designed to meet the financial needs of small-to mid-sized businesses and retail customers. The Company also provides equipment financing through its Eastern Funding subsidiary.

Principal Objective

Responsible for a broad range of reporting, analytical, and digital marketing activities to support Brookline Bank’s marketing efforts. Conduct and interpret in-depth analysis to gain insight about our products, customers, and marketing programs to maximize the impact of the bank’s business initiatives.  Perform rate research and publishing. Oversee system management of Marquis suite of marketing services.

Principal Duties and Responsibilities

• Primary ownership of  the bank’s MCIF (Marketing Customer Information System) Executrax and email marketing sub-system, Documatix. 
  • Run queries and reports.  Generate customer data file for marketing purposes. Create trigger parameters for programmatic emails. 
  • Manage month-end file processing and data verifications.

Collaborate with partner Bancorp banks on best practices and technical support.

• Digital marketing responsibilities.
  • Overseeing the trafficking of creative assets.
  • Management of program coding for tracking on Google Analytics.
  • Review, analysis, and reporting of monthly performance data.
• Gather data for weekly/periodic competitive rate research tracking, reporting, and internal/external publishing.
• Research and export data from internal bank systems including Silverlake, Synergy, Banno/NetTeller Backoffice and iPay Mastersite.  
• Compile data into reports for management.
• Assist with general marketing programs and daily responsibilities as necessary.

Job Specifications (Skills, Knowledge and Abilities Required)

• Bachelor’s degree required.
• Minimum of three years of marketing and or related data analytics experience is required, preferably in the financial services industry.
• Retail banking knowledge and experience a plus.
• Excellent  project management skills.
• Proficiency with Microsoft Word, Excel, and PowerPoint. 
• Knowledge of Google Ads, Google Analytics, and WordPress or similar web CMS system.
• Enthusiastic with the ability to work in a fast-paced team environment.

Behavioral Skills

• Consistently demonstrate behaviors associated with Brookline Bancorp’s Core Four values: adaptability, accountability, leadership, and teamwork.   

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.  This job description is subject to change at any time.