What are the responsibilities and job description for the Product Marketing Specialist position at BANKSUPPLIES INC?
Product Marketing Specialist
BankSupplies Inc – Ypsilanti, MI 48197
(future possible location of Dundee, MI)
Reports to Marketing Manager
Job Overview:
We are seeking a dynamic and detail-oriented Product Marketing Specialist to join our team. The ideal candidate will play a crucial role in developing and executing marketing strategies to promote our products effectively. The individual should possess excellent organizational skills, a keen eye for detail, and proficiency in utilizing Microsoft Excel for product creation, data analysis, and reporting.
Responsibilities:
- New product implementation - must seek out understanding and pay great attention to detail
- Work closely with the design team to ensure content aligns with overall brand strategy
- Product Lifecycle - vendor communication and product updates
- Conduct thorough market research to identify trends, competitors, and customer needs
- Utilize Excel to analyze data, generate insights, and present findings to the team
- Ensure consistency in messaging across all marketing channels
- Contribute to the creation of marketing campaigns that effectively showcase product features and benefits
- Utilize Excel for budget tracking, ROI analysis, and performance reporting
- Provide sales teams with necessary tools and materials
- Support training initiatives to enhance product knowledge across the organization
- Collaborate with product manager and sales team to gather insights and ensure alignment on marketing strategies
Qualifications:
- Proficiency in Microsoft Excel for product creation, data analysis, reporting, and budget tracking.
- Exceptional organizational and project management skills.
- Strong attention to detail and the ability to ensure accuracy in marketing materials.
- Excellent communication and collaboration skills.
- Creative mindset with the ability to think strategically.
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Tuition reimbursement
Schedule:
- Monday to Friday (8:30 - 5:00)
Salary : $40,000 - $50,000