Marketing Manager

Job Type

Full-time

Description

About Bankwell:

Bankwell is a commercial bank with more than $3 billion in assets that serves the banking needs of businesses and individuals. At Bankwell, we pride ourselves on our unique ability to bring you high touch, high quality banking with the expertise and dedication of our experienced team of professionals. When it comes to business, our deep industry knowledge, flexibility and innovative treasury and financing services enable us to find the right solutions for our business and commercial clients. We’re passionate about giving back and are actively involved with many not-for-profit organizations that help shape and improve the lives of others. We’re dedicated to giving our time and talent to support the communities we serve. More about Bankwell can be found at www.mybankwell.com.

Summary Of Position

The Marketing Manager will play a key role in developing the strategy and executing the launch of marketing campaigns, promotional efforts and communications across the Bank. This role encompasses the development of website content, planning and managing social media and public. You will work with management to conceptualize and design marketing campaigns and then manage, execute and optimize the campaigns moving forward. This position requires both a strategic understanding of the market and the ability to be hands on – pulling the levers, using various tools and executing marketing efforts from start to finish.

Responsibilities Include

• Develop, implement, and track marketing programs including email, social media, and digital marketing
• Manage the Bankwell website, from creating new content to making updates and edits.
• Work with the sales team and local branches to create effective sales and marketing materials
• Overseeing market data analysis and further evaluation to enhance the Bank’s marketing strategy and understand expectations
• Creating a standardized set of marketing presentations to help streamline communication both internally and externally
• Show the ability to analyze and report on the performance and efficiency of campaigns
• Effectively partner andcollaborate with both internal departments and third parties to work towards solutions, meeting tasks, and completing projects efficiently
  
  
  

Requirements

Qualifications & Skills:

• Exhibits exceptional verbal and written communication skills
• Experience in small business would be preferred
• Ability to function efficiently in a fast-paced and rapidly expanding environment
• Strong sense of integrity and personal ethics
• Proactively approaches meeting deadlines in a timely manner
• Detail oriented with the ability to handle confidential and sensitive information
• Experience with the following (or similar) services & tools:
• Google analytics
• Hubspot
• Google Ads
• LinkedIn Ads
• Webflow (or other content management systems
• Canva (or other design apps)
  
  
  

This job description is a general description of essential job functions. It is not intended as an employment contract, nor is it intended to describe all duties someone in this position may perform. All employees are expected to perform tasks assigned by supervisory personnel, regardless of job titles or routine job duties.

Bankwell is committed to a policy of Equal Employment Opportunity and will not discriminate against any applicant or employee on the basis of race, color, religion, sex, sexual orientation, national origin or ancestry, age, physical or mental disability, veteran or military status, marital status, or any other legally recognized protected basis under federal, state or local laws.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of Americans with Disabilities Act and certain other state or local laws. Please inform Bankwell’s Human Resources representative if you need assistance completing any forms or to otherwise participate in the application process.

All employees are responsible for complying with banking regulations that apply to Bankwell. This includes, but is not limited to, adhering to the BSA and various consumer protection regulations, and complying with OFAC sanctions. Employees are required to complete compliance training and follow policies and procedures for applicable regulations based on their role. An employee’s failure to comply with banking regulations will be individually reviewed and assessed. The result of non-compliance may impact job performance ratings and may be serious enough to require termination of employment.