Director, Digital Analytics

Barkley REI is seeking an experienced leader for the role of Director of Digital Analytics. This role will help define a comprehensive approach for evaluating trends in data and apply that knowledge to develop a team that author strategies for client success.  The Director of Digital Analytics must be adept at giving client presentations, managing multiple analysts, working with experts across all channels and overseeing a client roster.  This role will be accountable for delivering accurate data, trends and forecasts, in a visually compelling manner with solid methodologies for the benefit of clients and Barkley alike. 

This is an exciting opportunity to work across all channels within Barkley REI, creating opportunities for more learning, integration and more impact.  Because the Digital Analytics department is full service, the candidate will be able to implement software selection, productization, and mentorship that will directly impact the future of Barkley.

Responsibilities

• Train and develop the growth of the analytics team’s analytical abilities, including data analysis, insight discovery, selection of appropriate visualizations, and storytelling
• Collaborate with channel strategists to understand account activity context, develop KPIs for client success and author recommendations, with an emphasis on compelling storytelling
• Deliver actionable marketing intelligence, enabling informed decisions that support the client’s financial and strategic goals
• Lead and execute marketing analytical strategies, web analytics implementations and multi-channel initiatives
• Build, deliver, and update ongoing customized marketing reporting and analyze marketing data
• Analyze disparate client and third-party data to answer business questions
• Consult with internal and external stakeholders in the appropriate method and application of statistical tools to generate the highest sustainable return on marketing investment.
• Create visualizations, static & interactive, used to track and analyze trends in the marketplace, using internal (sales, advertising, financial, and survey data); and external (competitive data) sources. Present findings used in strategic planning, advertising, sales, and budgeting
• Assist in problem solving and client analytics issues
• Provide storytelling expertise that encompasses both the client performance story and the consumer behavior stories

Qualifications

• BS or BA in Statistics, Marketing, Data Science or other quantitative field
• 5 years of experience in marketing analysis, web analytics, predictive analytics and modeling, and/or CRM analytics
• 5 years experience with Google Data Studio, Microsoft Power BI, Tableau Desktop or similar software
• 5 years experience in advertising platforms like Google Ads, Google Marketing Platform, Bing Ads, Facebook Business, LinkedIn Marketing Solutions, Twitter Ads, etc.
• Comprehension of marketing concepts around acquisition, retention, reactivation, upgrade opportunities, and constituent loyalty