Account Director, Target

WPP Unite

There’s never been a more exciting time in marketing, as media and commerce continue to merge and drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created team, WPP Unite, will be the pioneering force at this intersection, combining two of WPP’s most dynamic agencies: Mindshare and Barrows.

Mindshare will bring their media thought-leadership, combined with the retail and commercial expertise of Barrows to deliver integrated programs across the entire Unilever portfolio. True to its name, the team operates with a unified vision, from initial concept to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

Barrows

With 40 years of expertise in retail design and marketing, Barrows excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences. Our global team, irrespective of background or role, shares a positive can-do attitude and relentless drive to deliver excellence every day.

Playing a key role within WPP Unite, the Barrows team will have the opportunity to shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Roles & Responsibilities

Within the WPP Unite structure Barrows is looking to bring on a dynamic and results-oriented Account Manager to join our team, focusing on commerce for Unilever across one of their key customers, Target. This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes within Target.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Drive the creation and implementation or retail experience (both physical and digital at) Target
• Manage creative projects and be the key liaison between clients and strategy and design teams. In these cases, you will be responsible for clearly defining the project scope, managing the timeline, and ensuring ongoing communication among all parties.
• Serve as main point of contact for clients and manage their project needs, from initial brief to implementation within the studio to final reveal.
• Proactively anticipate both internal needs and client needs to ensure accurate and timely delivery of projects.
• Passion for health and wellness brands and the environment in which they operate to contribute to briefs and deliver great work.
• Develop the skill to convert research information to shopper marketing ideas that are right for your brands.
• Champion outstanding collaboration between departments to get to better work Participate in strategic and tactical planning sessions with a mind to innovation Responsible for the highest quality of creative briefs.
• Proactively problem solve with oversight from manager and escalate issues as appropriate.
• Collaborate well with internal agency teams and external agency partners to drive integrated programs.
• Strong attention to detail and organization, demonstrated through actions such as: effectively proofing own and others’ work to ensure accuracy.
• Actively and effectively manage timelines, budgets, and deliverables of multiple projects simultaneously.

Qualifications

• 2 years of experience in a marketing agency, retailer, or digital company
• In depth understanding of the Target landscape and ecosystem
• Shopper/retail experience for CPG or health and wellness brands preferred
• Digital experience preferred
• Experience with brand and trade activations
• Strategic, entrepreneurial mindset with hunger for growth
• Excited about working in a startup environment
• All-hands-on-deck mentality
• Comfortable working with clients; strong interpersonal skills
• Proactive and decisive; driven and logical thinker
• Lead by example and perform well under pressure
• Computer literate, administratively strong, attention to detail, accountable
• Proven track record of building revenue in a retail marketing environment
• Ability to work in the office 3 days a week.

Benefits

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....