Commercial Marketing Manager-Charlotte, NC (Hybrid)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

Description

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Large Employers in 2021. Come join us on our journey to create solutions for a sustainable future!

Commercial Marketing Manager – Charlotte, NC

Where the Chemistry Happens

Who Are We?

The Global Resins & Additives business of BASF develops, produces, and markets a range of high-quality resins and additives that are used by formulators as critical raw materials for coatings and paints and printing and packaging products. With a comprehensive product portfolio and extensive knowledge of the industries we serve, our customers benefit from innovative and sustainable solutions to help them advance their formulations through chemistry. For further information about the Resins & Additives business in North America, please visit http://www.basf.us/dpsolutions

The North America Industrial Coatings team, within the Global Resins & Additives business, is responsible for the development and supply of resins to coatings formulators through collaboration with global key accounts, regional customers, and distribution partners. Target applications for our resins include automotive, protective & maintenance, furniture, flooring, and floorcare industry segments.

We are seeking a professional like you to be responsible for the commercial marketing for industrial resins. You will represent North America as part of a global team working to develop and execute innovation pipelines, product launches, portfolio optimization, regional pricing, and digital marketing campaigns. You will serve as the market segment lead to coordinate and steer a diverse, cross-functional team of sales, technical, R&D, and product stewardship colleagues to execute on profitability targets and ensure BASF as the leading supplier of industrial resins. If you are passionate about team collaboration, professional development, and making impact, join our team!

Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Formula for Success

As a strategic thinker and excellent collaborator, you will represent North America on the Global Steering Committee for Substrates. Utilizing your regional market knowledge gained through customer workshops, market research, and external expert interviews, you will advocate for North America innovation needs as you support the evaluation and prioritization of global R&D projects.
Drawing on your strong project management skills and prioritization skills, you will be the regional project and launch manager for all North America innovation projects. You will drive end-to-end results including the development of robust business cases, go-to-market strategies, and promotional campaigns.
With your analytical skills and strong business acumen, you will drive the portfolio optimization to ensure we have a winning portfolio for profitability and differentiation. Your customer focus combined with market knowledge will allow you to develop robust sales tool kits that will enable our sales team to drive high-impact conversations with customers about our product portfolio and offerings.
Using your digital savviness and creativity, you will provide leadership to the organization to establish a more robust digital leads generation and sales cycle. You will develop the framework and processes to generate and translate digital content and data into business insights and actions.
Channeling your passion for sustainability, you will develop a sustainability roadmap for industrial coatings. You will tackle major challenges such as the development and promotion of a bio-based portfolio, enablement of Scope 3 emissions calculations, and overall CO2 footprint reductions.
Utilizing your curiosity and entrepreneurial drive, you will compile and distill critical trends in the market, uncover and evaluate new market applications, and triangulate critical market intelligence that will steer and drive data-based decision-making.
Your robust communication skills and interpersonal skills will be essential as you lead customer conversations around innovation and market trends both at the customer site and at industry trade shows. Your appreciation for diversity and inclusion will enable you to adapt and drive results with a diverse set of global and functional colleagues.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your li (e and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.