Marketing Manager

Job Summary:

We are seeking a dynamic and results-oriented Marketing Manager to lead and execute strategic marketing initiatives for our tabletop product lines in the commercial sales sector. This role requires a creative thinker with a strong background in B2B marketing, who can drive brand growth, engage with key stakeholders, and optimize sales performance. The ideal candidate will possess a blend of strategic vision and hands-on execution skills, with a deep understanding of market trends and customer needs within the tabletop industry.

Responsibilities include but not limited to:

• Strategic Planning: Implement comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales for tabletop products in the commercial sector.
• Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Utilize data to inform marketing decisions and identify opportunities for growth.
• Campaign Management: Create and oversee marketing campaigns across various channels, including digital, social media, email, and print. Ensure campaigns are targeted, engaging, and aligned with business objectives.
• Content Creation: Create copy and collaborate with our graphic designer to develop compelling marketing materials, including brochures, case studies, website content, social media content, and promotional materials tailored to the commercial market.
• Sales Support: Work closely with the sales team to develop tools and resources that support their efforts, such as sales presentations, product brochures, and promotional materials.
• Event Coordination: Plan and execute trade shows, industry events, and webinars to highlight tabletop products, generate leads, and build relationships with potential clients.
• Showroom Management: Responsible for the showroom appearance and product merchandising within. Additionally, responsible for managing our two other showrooms In New York and Chicago, in coordination with our Sales Team and the Marketing & Product Director.
• Budget Management: Mange and track marketing budgets, ensuring effective allocation of resources to maximize ROI.
• Performance Tracking: Monitor and analyze the performance of marketing initiatives, using metrics and KPIs to measure success and make data-driven adjustments as needed.
• Collaboration: Partner with cross-functional teams, including product, sales, customer care, and operations to ensure alignment and execution of marketing strategies.

Qualifications:

• Education: Bachelor’s degree in marketing, business, communications, or a related field. A master’s degree or additional certification in marketing is a plus.
• Experience: Minimum of 5 years of experience in marketing, with a focus on B2B and commercial sales. Experience in the tabletop industry or related sectors is highly desirable. Experience in Adobe Suite applications and Canva is a plus.
• Skills:
  • Strong understanding of marketing principles and strategies.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management).
  • Excellent written and verbal communication skills.
  • Ability to analyze data and derive actionable insights.
  • Proven project management skills and the ability to manage multiple projects simultaneously.
  • Experience in creating copy for marketing ads and social media.
• Personal Attributes:
  • Creative and innovative thinker.
  • Strong leadership and team collaboration skills.
  • Highly organized with attention to detail.
  • Ability to identify the needs of the business and act on them.
  • Results-driven with a passion for achieving targets.
• This role requires employee to be living within commuting distance from our Raleigh, NC HQ. Hybrid work schedule is allowed however, candidate must live in the Raleigh, NC area.

Salary : $75 - $95