Associate Director Digital Data Specialist

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Associate Director Digital Data Specialist, are to: 

• Lead digital data ingestion, data prep, QC and automation efforts across marketing vendors, channels and sources;
• Establish, operationalize, maintain and optimize data ingestion processes;
• Collaborate effectively and build working relationships with cross functional teams including IT, Analytics, Digital and Brand teams;
• Develop and document business requirements for analytics and reporting needs;
• Stay ahead of emerging Digital Marketing technologies and trends Information Strategy;
• Support Franchises’ insight leads in developing overarching digital data strategy for Franchises’ to enable them to address key business questions and direct associated analytics and reporting;
• Identify IT, data governance, data management and data QC gaps and required changes needed to meet business objectives;
• Conduct launch readiness data assessment and ongoing reassessment based on changing business needs;
• Support Franchises’ in locating and effectively using data sources required to meet objectives;
• Enable Insight Teams to perform their required analytics by assisting them with their data access, data structure, data QC and business rule needs;
• Lead communication of data management and reporting updates Organize / facilitate data and reporting tool training Key Performance Indicators Identification;
• Support Franchises to develop appropriate Key Performance Indicators to measure their business;
• Be accountable for documenting, processing and implementing relevant business Key Performance Indicators Data Quality;
• Profile, monitor and report on data quality and execute data quality corrective action;
• Be responsible for ensuring external vendors to ensure data quality by managing Service Level Agreements and Standard Operation Procedures;
• Ensure hierarchies and mapping accuracy and establish processes and procedures Franchise Analytics and Reporting;
• Develop and implement reporting rules and processes;
• Partner with Visualization and Reporting Specialist to implement relevant Key Performance Indicator reporting;
• Support budget development regarding data sources;
• Identify overlaps in data sources to ensure overall efficiency;
• Work with business and insights teams to identify business use cases for Data Acquisition;
• Collaborate with Data Acquisition to identify new, innovative data sources and opportunities;
• Provide Data Acquisition with Service Level Agreements and Standard Operating Procedures to include in vendors agreements;
• Work with Data Acquisition to complete the onboarding of data sources, focusing on providing QC, business rule implementation and flexible access to Franchises;
• Become fluent with Franchise data as a foundation for reports and analytics;
• Assist in identifying potential new reports / analytics and end user requirements;
• Execute proof of concept mini initiatives - in close collaboration with the analytics team as appropriate;
• Participate in formulating Franchise data strategy;
• Ensure the right information gets to the right places;
• Provide guidelines and principles for consistent and compliant data interactions across systems/functions;
• Have leverage knowledge of internal data capabilities and external data landscape to ensure nimble commercial decision-making for launches and established products;
• Translate business objectives into data needs;
• Monitor data quality and reinforce accountability of internal partners and external providers;
• Provide guidance to internal stakeholders on data reliability and usability.