Marketing Specialist

Bernina has been a recognized as a word leader in the sewing, embroidering and textile design industries for over 100 years. We have an outstanding career opportunity available for an enthusiastic Marketing Specialist with a strong analytical mind that gets excited about uncovering opportunities to move business forward. This is your chance to join a company that truly values its employees and provides a great place to work. If you think this job fits your background we would love to hear from you!

This role is an on site, full time opportunity at our Aurora corporate headquarters. Bernina does offer a one day per week work from home program after 90 days of employment. We offer competitive starting pay, $50K to $60K based on experience, extensive benefits and career growth opportunity.

Job Summary

The Marketing Specialist will be involved with all aspects of marketing & CRM for Bernina of America. From online programs, ecommerce, warranty, database, dealer programs, support for bernina.com, bernette.com, CRM management, reporting, and day-to-day for SEO, SEM, digital media, and email segmentation. This is the neural network for our Marketing team.

Daily immersion in marketing programs ( and what makes them tick), CRM and ecommerce, optimization, execution and reporting. Offer helpful insights to increase sales, increase web traffic, and drive to lower funnel actions. Responsible for data/CRM metrics through optimization and benchmark results. Keep a watchful eye on KPI's and ROI through insightful, actionable consumer and retailer market insights.

Responsibilities:

• Manage multiple tasks across multiple digital disciplines for monthly programs and promotions

• Pull consumer and prospects lists from databases for marketing in various channels
• Manage day-to-day warranty, ecommerce inventory/products, prospect, consumer, and dealer databases
• Use data and segmentation to identify upgrades or new product opportunities
• Support yearly planning and product launches

• Provide support to Marketing Managers and agencies
• Work and partner with Marketing Operations in our Switzerland office
• Conduct reporting and SEO, Paid Search, Display, and other media and programs
• Contribute to quarterly/yearly marketing planning sessions/meetings
• Research and monitor competitor's promotions and advertising with top line monthly reporting

Requirement, Skills, and Abilities:

• Must have experience in Google analytics
• Proficiency in creating campaign reporting with executive summary
• Database experience and be comfortable discussing needs and programs

• Skilled in web trafficking and monitoring tools in addition to Google

• Email segmentation understanding and recommendations

• Strong communication and problem solving skills

• Must be highly organized and detail oriented

• Positive attitude, self-starter that works well in an open team environment

• Must have advanced Microsoft office skills

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Aurora, IL 60504: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 1 year (Required)

Work Location: One location