Marketing manager

Marketing manager

Reports to Owner and General Manager

Work Schedule Mon-Fri 8-5

• Establishes marketing goals to ensure market share and profitability of products and/or services.
• Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.

 Executes monthly and annual marketing budgets.

• Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.
• Communicates with outside advertising agencies regarding ongoing campaigns.
• Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.
• Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.
• Works with the dealer and general manager to develop upcoming ad campaigns.
• Communicates marketing efforts to all dealership employees.
• Acts as liaison with news media.
• Acts as liaison with the manufacturer regarding merchandising.
• Attends pertinent marketing/sales promotion meetings.
• Achieves satisfactory profit/loss ratio and share of market performance.
• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.
• Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.
• Communicates with customers to determine their needs and interests.
• Evaluates market reactions to advertising programs, media placement, and merchandising policy.
• Seeks out and uses industry sources and consumer information.
• Prepares marketing and other reports and presents them to dealership management.
• Develops surveys and other marketing tools.
• Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.
• Attends weekly managers meetings.
• Maintains professional appearance.
• Other tasks as assigned.