MARKETING DIRECTOR

MARKETING DIRECTOR

ravkoo is looking for a new face and leader to join the corporate team at the Tampa office as the new Marketing Director! This role is a crucial role to the company as this individual is expected to exceed expectations with Marketing and help the company excel in its industry.

Duties & Expectations

• Participate in the development of branding and corporate identity initiatives
• Oversee the company’s social media, content, and ensure quality
• Develop and implement marketing plans, including promotional calendars and programs, new product/service introductions and other marketing projects
• Develop and manage marketing budgets
• Develop sales forecasting and product branding plans
• Establish and grow a target market share
• Monitor costs and budgets
• Conduct customer, brand, and product research initiatives
• Offer expert advice to develop innovative advertising, public relations, social media, and events
• Negotiate with media partners to guarantee advantageous contracts
• Work with the new business development team and sales teams on brand initiatives
• Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management
• Demonstrate excellent communication and interpersonal skills
• Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines
• Oversee the operation of a company’s website or email marketing program and provide analytics review

Experience, skills, and education

• Experience is the most important requirement. The director of marketing must have at least 5 years of applicable experience.
• Knowledge of finance, especially expense management and profit and loss statements are desirable.
• Familiarity with the creative side of marketing and design is important.
• A director of marketing must be a pro at communication — whether it's for pitching new business or writing customer lifetime value reports.
• The ability to garner consensus from a large team is important and obtaining stakeholder buy-in on new, complex, or challenging ideas is essential.
• Soft skills such as good attention to detail, versatility, and leadership abilities also rank high on the list of desired qualities for a manager at this level.
• Ability to work cooperatively and effectively with different personality types as well as other departments, vendors, and clients.
• Transition seamlessly among projects of varying scale, audience, format, and distribution channel.
• Know their own weaknesses and can work around these shortcomings through delegation, collaboration, and excellent resource utilization
• Pay is negotiable based on work experience