Social Sports Lead

Job Title: Social Sports Lead

Department: Content

Position: Full-time, permanent, salary plus benefits

Location: NYC office // Hybrid (3x per week in office)

Experience Desired: 5 years

About Us:

Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage, and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.

Today, Betches Media has a reach of 250M across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.

Description:

Are you as excited about the upcoming Iowa State game as you are about the latest season of Bridgerton? Are you constantly making new friends, mostly to add them to your Fantasy Football league? Are you scrolling social as often as you’re streaming literally every ESPN channel? Then this new position at Betches might be for you!

Betches is seeking a Social Sports Lead to envision, launch, and run our brand-new Betches Sports Instagram handle. This role will work hand-in-hand with our VP of Editorial, Chief Content Officer, and more key stakeholders on developing a vision and plan for Betches’ first foray into sports, and be responsible for creating best-in-class original content for the Betches Sports Instagram account. The ideal candidate is not only obsessed with sports in all its forms, but is also a hilarious, creative mind with expert knowledge of social media and all of its evolving trends. The ideal candidate is also brimming with ideas that span all platforms, and is excited to create and appear in video.

The Betches Sports Lead will also work cross-functionally with several teams in our organization, collaborating on branded content, video, web, sales, and more. Our Sports Lead should be proactive, creative, collaborative, organized, efficient, detail-oriented, enthusiastic — and obsessed with Betches and all things sports.

This position reports into our VP of Editorial.

Role & Responsibilities:

• Develop an editorial vision for our Betches Sports Instagram handle, as well as how Betches Sports might grow and evolve at our organization
• Create creative, hilarious, and informative original content that can live on Instagram, and on Betches’ other platforms (i.e. TikTok, YouTube, Threads, etc.)
• Manage the day-to-day content and operations for the main Betches Sports Instagram account
• Work closely with managers and our data team to assess performance, optimize content reach and engagement, and ensure the brand meets audience growth and revenue KPIs
• Oversee community management and foster a highly engaged audience by consistently delivering high-quality and unique content
• Conceptualize and execute entertaining, innovative, repeatable social franchises for the Instagram Feed and Stories
• Craft witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects Betches’ distinctive voice and tone
• Collaborate frequently and efficiently with other areas of the business, including sales, marketing, web, video, podcasts, branded, and affiliate teams
• Identify emerging, soon-to-be-viral trends on Instagram and TikTok and seize relevant opportunities for social coverage accordingly
• Appear on camera as a representative of the Betches brand for reels, TikTok, and other video content
• Develop and nurture relationships with content creators for collaboration opportunities
• Work with marketing and content teams on social-forward strategies to improve and reach new audiences

Qualifications:

• 5 years experience in sports and social media
• Proven track record in producing engaging video and static content for social media
• A demonstrated ability to write engaging, funny, and clean social media copy in line with the Betches voice
• Knowledge of, passion for, and experience with established and emerging social media platforms
• The agility and flexibility to work in a small, fast-moving team and a growing business
• Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines
• Familiarity with and strong enthusiasm for entire Betches Media brand
• Quick, witty creative mindset with a knack for ideation and thoughtful experimentation
• Relevant experience with developing and executing strategy for live coverage events (i.e. Super Bowl, March Madness, etc.), including availability for breaking news and live coverage opportunities that may occur outside of typical business hours
• Proficient in Adobe Illustrator, Photoshop, Canva or After Effects
• Experience working with e-commerce and creating branded content is a plus
• A love for everything sports, and everything Betches

Compensation:

The expected annual base salary for this role is $70,000- $90,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation & offer package will include the following perks below.

Our Perks:

• Paid medical insurance
• Dental & vision insurance
• Paid vacation & holidays
• 401K & transit benefits
• Flexible time off
• Half day Fridays
• Paid parental leave
• Remote work opportunities
• Ongoing company outings
• Opportunity for growth
• Fast-paced, high growth work environment
• Friendly, fun, creative and collaborative team-based work environment

The Application: Apply directly on LinkedIn

Betches Media is committed to being a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, disability, or length of time spent unemployed. We’re actively working to increase the diversity of experience and perspectives on our team, and we want to hear from you!

BETCHES MEDIA LLC is an equal opportunity employer. The materials I submit to BETCHES MEDIA LLC as part of my application for employment (the “Application”) will not be used for limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Applicants requiring reasonable accommodation in the application and/or interview process should notify a representative of the organization. By submitting this Application to BETCHES MEDIA LLC, I certify that I have not purposely withheld any information that might adversely affect my chances for hiring.

I attest to the fact that the answers given by me are true & correct to the best of my knowledge and ability. I understand that any omission (including any misstatement) of material fact on this Application or on any document used to secure can be grounds for rejection of application or, if I am employed by this company, terms for my immediate expulsion from the company. I understand that if I am employed, my employment is not definite and can be terminated at any time either with or without prior notice, and by either me or the company. I understand that any material I submit throughout the application process, and during potential time of employment, becomes the property of BETCHES MEDIA LLC. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Salary : $70,000 - $90,000