Marketing Specialist

Marketing Specialist

Fortis Life Sciences is a strategic platform providing capital, expertise, and operational resources enabling the growth and success of founder-led life sciences tools companies. Fortis was founded in 2020 with the vision of creating a Life Sciences company for top-quality products supported by a superior customer experience. Fortis’ mission is to create a healthier world tomorrow by supporting today’s Scientific advancement.

Position Summary

A Marketing Specialist is responsible for project management and timely execution of the tactical marketing plans contributing towards KPI’s for specific customer segments and product initiatives. You will have a good understanding of the integrated marketing mix, content marketing and digital demand generation. You will be driven, self-motivated and results-oriented team player.

You will be part of our fast paced and dynamic marketing team and an innovative marketing professional, with a solid background in marketing communications, and strong interpersonal and collaboration skills with cross functional global stakeholders.

What You Will Do

• Implementation of end-to-end promotional tactics/campaigns as per plans/ strategies determined by the Marketing Programs lead, on time and on budget.
• Optimize campaign performance and ROI and continually review campaign key metrics to enhance or leverage opportunities
• Collation of overview metrics by channel for quarterly and monthly campaign dashboards
• Work closely with the Marketing Programs Lead to deliver marketing collateral and sales enablement tools such as flyers, brochures, etc.
• Oversee budget and tracking spend on a timely basis to monitor ROI of each channel
• Maintain and monitor an execution calendar of all media placements supporting campaigns
• Effectively manage internal and external stakeholders/partners for content development and tactical execution of campaigns
• Support promotional plans for webinars, scientific workshops, customer programs (referral, loyalty, etc)

Who You Are & What You Bring?

• 
  Excellent project management skills to execute demand generation activities for campaigns
• Strong organizational skills and attention to detail
• Good communication skills
• Strong collaboration skills and drive to independently meet deadlines
• Desire to learn and progress in a fast-paced environment
• Creative thinker
• Strong analytical and problem-solving skills

Requirements:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Minimum 3 years’ experience in Marketing
• Broad understanding of key marketing channels
• Strong project management & budget management capabilities
• Previous experience in tactical execution of leads generating marketing campaigns
• Highly organized and detail-oriented - can execute complex tasks with minimal oversight
• Team player who brings energy, professionalism, and innovative thinking to the portfolio
• Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining strong focus on execution and results
• Strong interpersonal and collaboration skills with global stakeholders
• Adept at handling multiple complex projects simultaneously under pressure to meet tight deadlines
• Results oriented

What We Offer

We have an incredibly talented group of intelligent, down-to-earth individuals who are committed to developing and manufacturing only the highest quality products. Our mission: “Pursuing a Healthier World by Creating Tomorrow’s Science Today” is complemented by our core values (EXCITE):

• 
  Excellence - We believe in solving for root cause. No shortcuts, no “band-aids”.
• Customer First - We prioritize the experience and outcomes of our customers above all.
• Integrity - We are honest and accountable, holding ourselves to a high standard of ethical conduct.
• Trust - We believe an engaged, empowered team begins with a foundation of trust. We trust our team members to make the right decisions and to be driven by and evaluated on results.
• Entrepreneurship - We encourage smart risk taking. We value novel mistakes in the pursuit of innovation.

Fortis provides a competitive salary, success-sharing bonus plan, medical, dental, disability and life insurance, and a 401(k) plan with company matching. We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. We are an E-Verify Employer in the United States.