Marketing specialist

The Grey Legal Group, APC

Murrieta, CA, US

All candidates should make sure to read the following job description and information carefully before applying.

Posted 3 months ago

Description

Are you dynamic and results-driven with experience in all forms of marketing looking to make a significant impact in a growing company?

We are seeking a Marketing Specialist to lead our marketing initiatives. If you are passionate about developing strategic marketing campaigns, fostering relationships within the community, and driving business growth, we want to hear from you!

As a Marketing Specialist, you will play a key role in developing and executing marketing strategies that enhance our brand visibility and generate qualified leads.

Your primary responsibilities will include creating and managing a comprehensive marketing calendar, driving business development through referral network marketing, identifying marketing opportunities through various channels, and creating marketing campaigns in various mediums.

You will also track and analyze marketing metrics, continuously improve lead generation strategies, and prepare detailed reports for senior management.

The ideal candidate will have a Bachelor's degree in Marketing or a related field and a minimum of 3 years of marketing experience, with a strong emphasis on community engagement and campaign execution.

You should possess excellent analytical skills, a proven track record of successful marketing initiatives, and the ability to collaborate effectively with internal teams and external partners.

If you are ready to take your marketing career to the next level and contribute to our company's growth, apply today!

Responsibilities

• Business Development with network referrals.
• Engage, create, and foster referral relationships with members of the local business community.
• Attend networking events to build relationships with potential clients, referral partners, and community stakeholders.
• Create networking events to include the engagement of referral partners.
• Create and manage a comprehensive marketing calendar.
• Develop strategic marketing campaigns outlining the scope and milestones of the campaign.
• Coordinate with other members of the marketing team to ensure alignment of marketing efforts.
• Create and execute marketing campaigns to promote services, utilizing various channels, media, and events.
• Identify where the ideal client spends time and create a targeted message and marketing campaign towards them.
• Track and analyze marketing methods to measure effectiveness of campaigns.
• Track and report ROI for each marketing campaign.
• Identify trends to refocus marketing campaigns and maximize ROI.
• Improve lead generation strategies to increase the number of qualified leads.
• Collaborate with sales and marketing team members to identify marketing sources to better the number of qualified leads.
• Test and improve lead generation tactics to optimize conversion rates and lead quality.
• Create marketing and campaign budgets to maximize effectiveness and ROI.
• Budget analysis by marketing campaign to track marketing spend and ROI.
• Create and maintain all email campaigns for pre-consultation, post-consultation, and post-retaining with leads and clients.
• Develop an annual schedule for master mailing and communication with all contacts in the email database to maintain firm awareness and return engagement.
• Work with vendors to ensure collaboration and integration of CRM system into vendor systems.
• Prepare weekly, monthly, and quarterly reports providing insights and recommendations for improvement.
• Compile marketing data to create comprehensive reports tracking KPIs, campaign / source performance, and community engagement metrics.
• Present to the owner KPIs and analysis with recommendations for improvement.
• Select and manage relationships with marketing vendors.
• Evaluate marketing vendors for utilization and management of marketing campaigns.
• Define clear expectations for performance by marketing vendors and meet with them to ensure adherence.
• Collaborate with marketing vendors to develop and refine marketing campaign strategies, assets, and messaging.
• Monitor vendor performance and campaigns effectively, providing guidance and feedback to optimize results.
• Identify and develop marketing strategies to enter new areas for expansion of firm business.
• Revise market analysis of expanding geographic footprint / reach of the firm to maximize immediate return on expansion opportunities.
• Perform other marketing duties as necessary to increase the number of leads and percentage of qualified leads.
• Remain flexible and adaptable to changing community dynamics, business priorities, and marketing conditions.
• Stay abreast of marketing trends, best practices, and innovations incorporating them into marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven track record of driving business growth through strategic marketing initiatives and lead generation strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in managing relationships with marketing vendors and partners.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
• Proficiency in marketing analytics tools and software.

Compensation

$25 hourly bonuses

About The Grey Legal Group, APC

We represent professionals and business owners to survive divorce with their money in their pockets and their children by their side.

We empower clients that divorce is not the end, it's the beginning of an opportunity to re-write their story starting with the next chapter of their lives.

We take our clients and their cases very seriously. We take pride in our work and the outcomes of clients’ cases. We want to be profitable as well.

We also care about our team and are dedicated to maintaining a positive and upbeat work environment. We want to have a good life and pursue our hopes and dreams and want to help you pursue yours.

If this sounds like a law firm where you want to do work that inspires you, we very much look forward to talking with you soon.

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Last updated : 2024-10-05

Salary : $25