What are the responsibilities and job description for the Marketing Automation Specialist position at BIO-TECHNE?
Job Details
Description
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
Position Summary:
The Marketing Automation Specialist will work with our campaign management and digital marketing teams to develop and deploy our email and nurture programs to increase customer engagement and drive revenue. This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on the ROI/effectiveness of these programs.
A successful Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.
Key Responsibilities:
- Build and execute marketing campaigns across marketing automation and 3rd party platforms.
- Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
- Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
- Support QA and testing of all Marketo programs, individual assets, and integrations between platforms. Support initiatives to integrate new 3rd party tools.
- Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.
- Able to segment prospect database to target campaigns and improve message relevancy.
- Apply tracking and reporting to all Marketing Automation tactics
- Assist with troubleshooting issues across all assigned business units.
- Assist with Marketo data hygiene, system maintenance and lead management.
Qualifications
Education and Experience:
- Bachelor’s Degree required
- 2- 3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketo preferred
- Knowledge of Adobe Creative Suite
- Familiar with email marketing, CRM, database concepts, and related concepts
- Knowledge of HTML and CSS; JavaScript a plus
- Strong ability to learn quickly
- Attention to details and perform at a high level of accuracy
- Strong problem-solving skills
- Act independently on routine assignments or projects
- Able to communicate professionally, both oral and written
- Plan, organize and multi-task to complete assignments in an efficient manner
- Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.
- Excellent communication skills
- Capable of taking initiative and finding ways to grow own skillset
Why Join Bio-Techne:
- We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!
- We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.
- We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
- We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
- We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Where permitted by applicable law, candidate must have received or be willing to receive an FDA authorized COVID-19 vaccine by date of hire to be considered for this position.
Bio-Techne is an E-Verify Employer in the United States.
