What are the responsibilities and job description for the Vice President of Brand position at Biofire Technologies?
WHO WE ARE
Biofire Technologies is on a mission to give gun owners better tools for reducing preventable gun injuries and deaths, especially among children. We believe our technology, combined with a best-in-class customer experience, will define the future of firearms safety for the next generation. Our mission-driven approach has earned support from the firearm community, the tech world, and the media.
Biofire employees are world-class engineers who have designed and tested firearms, medical devices, robots, cars, satellites, rockets, and supersonic jets. What unites our team is our commitment to safety and reliability that we bring to our work every day.
OUR CULTURE
Reducing accidental firearm injuries and deaths requires original thinking and authentic collaboration, so we’re deeply invested in building a team and culture that can achieve our mission together. Team members enjoy autonomy and flexibility from day one, so expect to be immediately tasked with solving challenging problems and building new systems that work. We’ll hold you accountable for executing on audacious goals, giving and receiving honest feedback, and helping your teammates succeed. You’ll receive respect, kindness, and support from every direction while you figure out how to get it all done.
ABOUT THE ROLE
As Biofire’s VP of Brand, you will be responsible for developing and implementing Biofire’s company-wide brand strategy from the ground up, enabling potential customers to understand and experience our safety-focused mission and products clearly and consistently across every interaction. You will build and lead a team to design, implement, and continuously improve marketing initiatives, partnerships, digital strategy, and in person engagement while helping the company maintain brand consistency across its offerings and operations. To succeed you will need to bring creative vision and operational excellence in equal measure, along with a proven ability to lead teams to achieve ambitious objectives.
KEY RESPONSIBILITIES
Day to day responsibilities of the role will include:
- Defining and implementing a brand strategy for Biofire that enables the company to achieve its ambitious mission;
- Building and leading a team of customer-obsessed brand, marketing, digital, and engagement professionals to deliver a world-class brand experience in every engagement with the company;
- Developing, operationalizing, and achieving key success metrics for Biofire’s brand and marketing organization, helping the company scale through hyper-growth;
- Deeply understanding Biofire’s current and future customers through quantitative and qualitative analysis;
- Creating systems for rapid feedback and iteration to continuously improve the brand and team operational effectiveness.
COMPENSATION, BENEFITS & PERKS
We’ll need you to bring your very best, so we give you what you need to do a great job. You’ll enjoy flexible hours, teammates you will like, respect, and be inspired by, and all the technical resources you might need at our Broomfield office.
In addition to our competitive pay and stock options, Biofire offers fully covered medical, dental, and vision benefits, a funded Health Spending Account, unlimited PTO (that team members actually use - we promise), a 401(k) with employer matching, and a 14 week parental leave policy. We deliver perks including noise-canceling headphones, the premium music streaming service of your choice, and anything else you’d need to succeed in your role (within reason).
This is a full-time, salaried role with a flexible work-from-home policy. The compensation range for this role is $150,000-$225,000
QUALIFICATIONS
If you think you will succeed in this role, and love the work you’ll do, we encourage you to apply regardless of your background. We evaluate candidates based on their unique talents and fit for our needs, not a rigid list of qualifications.
LOCATION AND HOURS
Our dog-friendly, state-of-the-art headquarters is located in beautiful Broomfield, Colorado, between Boulder and Denver. Most roles require team members to frequently collaborate in person, but you will enjoy the flexibility to work from home when you need to. We trust you to communicate with your team to make things work.
DIVERSITY & INCLUSION
We’re bringing innovation to a technological problem that has persisted for decades, so we depend on diverse, inclusive, and collaborative teams to break new ground and do great work. We welcome people from all qualified backgrounds, and we don’t discriminate on the basis of race, religion, color, political affiliation, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
ELIGIBILITY
This role handles information subject to US Export Control Regulations. Applicants must be (a) a citizen of the United States; (b) a lawful permanent resident of the United States (“Green Card” holder); or (c) a person admitted into the United States as an asylee or refugee to be considered for the position.