What are the responsibilities and job description for the Digital Sales Representative position at Biotage?
Biotage is a Global Impact Tech Company committed to solving society’s problems. We offer workflow solutions and products to customers in Drug Discovery and Development, Analytical Testing and Water and Environmental Testing.
Our customers span a broad range of market segments including Pharmaceutical, Biotech, Contract Research and Contract Manufacturers as well as Clinical, Forensic and Academic laboratories in addition to organizations focused on Food safety, Clean water and Environmental sustainability.
Biotage offers a comprehensive benefits package including health, dental, and vision insurance as well as a 401k program w/ company match and more!
Role Overview:
The Digital sales representative role is responsible for professionally representing and promoting Biotage products and services to a defined customer base. The products are instruments and consumables to SMST customers within an assigned territory. This role may partner with account managers, sales & marketing management, and field service to create a proactive account team that develops, expands, or maximizes sales of the Biotage businesses and markets. This role will also complete extensive prospecting, lead generation, and lead follow up.
Scope of Responsibility:
Responsible for direct sales of instruments and/or related consumables for flash chromatography, microwave synthesis, evaporation, and peptide synthesis. Responsible for providing sales and administrative support to the SMST sales manager and account managers within assigned territory and to create a proactive account management team for all accounts in the assigned territory.
Tasks and Responsibilities:
- Achieve defined monthly, quarterly, and annual targets for revenue in a defined geography and specific product volumes.
- Proactively contact current customers related to SMST products to promote, sell systems and/or increase consumable revenue.
- Fully utilizes“SalesForce.com” CRM platform ensuring all activities (planned and executed) are captured within this system.
- Maintains up-to-date account data related to account status, user/contact, and system/consumable purchasing history for all accounts and prospective accounts in assigned territory.
- Timely follow up and qualification of leads and document results in Salesforce
- Supports customers with demo’s (virtual or live), literature and sample requests as well as product quotations. Responsible for instrumentation demo’s, quotes, and other administrative support.
- Develop and maintain clear understanding of the operation, use and competitive advantage of product within areas of responsibility.
- Develop a strong working knowledge on SMST Products (Flash, peptides, evaporation, small molecule synthesis).
- Engage with Biotage peers from sales and other functions to leverage skills and knowledge, understand and exploit new and existing business, follow up on opportunities identified, and inform of opportunities (strives for a "win-win" for all).
- Set up product demonstrations and presentations either virtually or in person.
- Provide on time and accurate sales forecasts.
- May perform other duties as needed.
Skill Requirements/Education/Experience Required:
- Capable of fully understanding SMST products’ features, value proposition, and value to the customer.
- Ability to effectively demonstrate assigned products
- Excellent communication skills covering all communication vehicles (face to face, telephone, virtually and email) and strong ability to engage customers in discussions regarding their user experience, issues, and needs.
- Must be able to effectively organize and prioritize normal work activities and special projects to meet organizational needs
- Must be proficient with SalesForce.com, MS Word, MS Excel, and MS PowerPoint
- Must be able to develop and maintain strong working relationships to optimize performance and interactions with customers, customer service, technical service, inside sales, field sales, and sales management.
- Ability to quickly develop expertise on instrumentation, consumables, applications, and customer space.
- Bachelor’s degree in Biology, Chemistry or related science degree preferred
- 2 years of experience and/or training in a field or inside sales position is preferred but not required
Work Environment:
Office environment
Travel Required:
Limited travel required for attendance at periodic sales meetings, trade shows, occasional customer visits and/or other special events (<15%)
Territory (if applicable):
US Southcentral
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.