Qualitative Research Analyst

BJU Press
Greenville, SC Full Time
POSTED ON 5/19/2024

PRINCIPAL DUTIES AND RESPONSIBILITIES: 

  • Moderating focus groups and conducting in-depth interviews
  • Planning research design and implementation, including preparing discussion guides and screeners
  • Maintaining analysis, interpretation, and reporting process for qualitative research
  • Preparing and presenting findings reports, including recommendations for product revisions
  • Recommending courses of action for quantitative research studies based on findings from qualitative research
  • Handling logistics for qualitative research projects - recruiting, facility reservation and interaction, payment, etc.
  • Maintaining comprehensive notes and assisting with recording and transcription
  • Assisting as needed in quantitative research studies
  • Staying abreast of latest issues and trends in marketing research and in education
  • Be aware of competitors in the marketplace

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

  • Highly motivated, "people" person; personable
  • Ability to work well with teams
  • Ability to balance multiple projects
  • Good organizational skills
  • Detail-oriented
  • Writing and editing skills
  • Adept at learning new software
  • Design ability and/or experience with templates, particularly using Microsoft Word to create research reports

COMPUTER SKILLS: 

  • Microsoft Office
  • Qualtrics (or other online research tools as applicable). Proven aptitude for learning software and processes.

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