The salary of a Market Research Analyst I in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Market Research Analyst I in the United States is $67,172. Salary.com reports that pay typically ranges from $60,561 to $75,073, with most professionals earning between $54,543 and $82,267.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $75,073 | $6,256 | $1,444 | $36 |
| Average | $67,172 | $5,598 | $1,292 | $32 |
| 25th Percentile | $60,561 | $5,047 | $1,165 | $29 |
An entry-level Market Research Analyst I with less than 1 year of experience earns about $65,086. With 1-2 years of experience, the average salary increases to $65,771. For 2-4 years of experience, the pay typically rises to $67,445. Senior-level professionals with 5-8 years of experience earn around $67,779, and those with over 8 years of experience can expect an average of $68,003.
| Levels | Salary |
|---|---|
| Entry Level Market Research Analyst I | $65,086 |
| Intermediate Level Market Research Analyst I | $65,771 |
| Senior Level Market Research Analyst I | $67,445 |
| Specialist Level Market Research Analyst I | $67,779 |
| Expert Level Market Research Analyst I | $68,003 |
| Entry Level | 3% |
| Mid Level | 2% |
| Senior Level | 0% |
| Top Level | 1% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Market Research Analyst I compensation over the past six years. For example, the median salary increased from $63,765 in 2023 to approximately $63,851 in 2024. (For a detailed analysis of Market Research Analyst I salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Market Research Analyst I information for you to search for. Click on search button below to see Market Research Analyst I job openings or enter a new job title here.
Here are companies hiring for Market Research Analyst I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $67,172 | 68.0% | ||
| Bonus | $1,556 | 1.6% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,258 | 5.3% | ||
| 401K/403B | $2,887 | 2.9% | ||
| Disability | $1,375 | 1.4% | ||
| Healthcare | $8,352 | 8.5% | ||
| Pension | $3,711 | 3.8% | ||
| Time Off | $8,459 | 8.6% | ||
| Total Compensation | $98,768 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 1.5% |
| Associates | 1.2% |
| Bachelors | 63.0% |
| Masters | 32.4% |
| Doctorate | 1.7% |
What Am I Worth?
The average annual salary of Market Research Analyst I is $67,172. In case you are finding an easy salary calculator, the average hourly pay of Market Research Analyst I is $32; the average weekly pay of Market Research Analyst I is $1,292; the average monthly pay of Market Research Analyst I is $5,598.
A Market Research Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Market Research Analyst I earns the most in San Jose, CA, where the annual salary of a Market Research Analyst I is $84,300.
The highest pay for Market Research Analyst I is $82,267.
The lowest pay for Market Research Analyst I is $54,543.
Market Research Analyst I collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Being a Market Research Analyst I typically requires a bachelor's degree. Typically reports to a manager. The Market Research Analyst I works on projects/matters of limited complexity in a support role. Work is closely managed. To be a Market Research Analyst I typically requires 0-2 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Microsoft Office: Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
SPSS: SPSS stands for “Statistical Package for the Social Sciences”, it is a Windows based program that is used to perform data entry, analysis and to create tables and graphs. Capable of handling large amounts of data and can perform all of the analyses.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
