What are the responsibilities and job description for the Director of Digital Marketing position at Blend360?
Company Description
BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a Director of Digital Marketing to contribute to our next level of growth and expansion for our client in the health care space.
Job Description
As the Director of Digital Marketing, you are a dynamic and experienced professional who will spearhead the transition of the digital strategy from agency reliance to in-house. This is a fantastic opportunity to make a substantial impact and play a pivotal role in shaping and executing comprehensive digital marketing initiatives.
You will cultivate growth across the organization, enhance the brand's online presence, facilitate customer acquisition, and utilize insights to optimize campaign performance. This position requires a seasoned digital marketing professional with a proven track record in developing and executing effective digital marketing campaigns.
Key Responsibilities:
- Digital Marketing Strategy and Implementation: Develop and implement a comprehensive digital marketing plan aligned with business goals. Oversee the planning and implementation of integrated digital marketing campaigns across various channels, including: PPC, social media, email marketing, PPC, and paid media. Actively participate in the hands-on implementation, ensuring a seamless connection between planning and tangible results.
- Strategy Transformation: Lead the strategic shift from agency-based to in-house digital marketing capabilities. Develop and implement a comprehensive digital marketing plan aligned with organizational goals.
- Data-Driven Decision Making: Utilize data and reporting to measure the performance of digital marketing campaigns. Utilize insights to make recommendations for optimization and improvements.
- Budget Management: Manage the digital marketing budget, ensuring effective allocation of resources to improve ROI. Monitor spending and provide regular budget reports to senior stakeholders.
- Business Growth: Strengthen revenue through effective digital marketing campaigns and initiatives. Identify and capitalize on emerging trends and opportunities in the digital landscape.
- Data and Optimization: Utilize insights to refine and optimize digital marketing campaigns. Implement and monitor key performance indicators (KPIs) to measure the results of digital initiatives.
- Technology and Software: Stay abreast of industry trends and emerging technologies. Evaluate and recommend new software and platforms to enhance the effectiveness of digital marketing efforts.
Qualifications
- Bachelor’s degree in marketing, business, or a related field
- Demonstrated experience as a digital marketing professional with a minimum of 7 years of experience.
- Deep understanding of digital marketing channels, resources, and best practices.
- Demonstrated results in developing, implementing, and executing effective digital marketing campaigns.
Additional Information
This role is not eligible for immigration sponsorship.
The starting pay range for this role is $150k - $200k. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. Our client offers a benefits program to meet the health and financial well-being their team and their families.
A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.
This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.
#LI-GD2
