SEO Leader

Company Description

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. 

Job Description

Our client is seeking a senior level SEO specialist to join the team. The SEO Specialist will own the execution roadmap for the company’s organic growth, across Cards, Retail Banking, Lending, Investing and Wealth management strategy. This is an exciting opportunity for a seasoned professional in SEO space to drive forward the organic growth of the company and take the business into the future amidst the rise of Gen AI and a continuously evolving search.

Responsibilities

• Develop and implement SEO strategies that align with Marketing goals and Product roadmaps.
• Lead and own the SEO scorecard KPIs that the company will use to define end-state success while leading with a Performance Marketing mindset.
• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO.
• Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords.
• Optimize existing website content for search engines, including title tags, meta descriptions, and headers.
• Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion.
• Build SEO reports and dashboards that will be shared across the organization.
• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
• Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals.
• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.

Qualifications

• 6 years of proven SEO experience in optimizing technically complex websites across Financial services, eCommerce companies.
• Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
• Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
• Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
• Understanding of search engines, spiders, and ranking criteria.
• Excellent PowerPoint and presentation skills.
• Strong organizational and project management skills, with the ability to multitask and prioritize effectively.
• Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.
• Comfortable working in a small, lean team that requires active participation and high productivity.
• Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences.

Education

• Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.

Additional Information

Duration:  12 months

Location: New York
Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

This role is not eligible for immigration sponsorship.

The starting pay range for this role is $60/HR - $67/HR. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.   

A diverse workforce is a strong workforce. 

To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.  

This is not the work of the moment, and this requires continued learning and purposeful actions.  We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.