What are the responsibilities and job description for the Marketing Manager position at Blt Management LLC?
About Building and Land Technology:
Building and Land Technology (BLT), founded in 1982, is a privately held real estate developer, manager and private equity firm. BLT is vertically integrated and has invested in, developed, owned and managed in excess of 25 million square feet of commercial, hotel and residential properties across 26 states. BLT is also the largest franchisee of Sotheby’s residential real estate brokerage, with 28 offices and 1,000 /- real estate agents. To learn more about BLT visit http://www.bltoffice.com and https://bltliveworkplay.com/
BLT is a fast-paced, growth-oriented real estate, development, management and investment company with millions of square feet under management and in the development pipeline. In the past 10 years, BLT has developed more than 5,700 residential units in the tri-state area with 1,000 under development today. BLT is also the largest office landlord in Stamford and Norwalk, CT and is the developer of Harbor Point (www.harborpt.com), a seven million square foot mixed-used development in Stamford, North 7, a mixed use complex in Norwalk, the Beacon (www.thebeaconjc.com), an 1,155 unit historic renovation in Jersey City, and numerous other large-scale real estate developments.
Roles and Responsibilities of the Marketing Manager:
- Direct, plan, create and coordinate marketing efforts with the support of a Junior Designer.
- Manage social media channels: create a schedule and content calendars for Facebook, Instagram, LinkedIn, and monitor, respond, and engage with audiences.
- Optimize and proactively seek new and engaging community content.
- Manage an inventory of marketing collateral including: digital flyers, brochures, emails, signs, and other materials to support leasing teams.
- Copywrite for social media, community newsletters, internal and external communications.
- Monitor and maintain online systems including websites, applications, and listings sites to ensure accuracy, and navigate support tickets between various vendors.
- Work alongside operations team to identify opportunities to improve lead traffic and create quality experiences for our prospective tenants.
- Manage vendor relationships for website development and ILS platforms.
- Establish and maintain reporting, KPIs and tracking metrics for digital traffic.
- Liaise between Marketing and Events team to provide event support and manage third party platforms.
- Audit and analyze communications and marketing programs and establish best practices and process workflows.
- Maintain and create new relationships with local retail and restaurant tenants.
- Foster relationships with community partners, managers, and leasing agents.
Qualifications of the Marketing Manager:
- 5 years experience working with a real estate management company, developer or commercial real estate firm.
- Bachelors in Marketing, Communications, Advertising or equivalent.
Proficient in the following:
- Adobe Creative Suite: Photoshop, Illustrator, InDesign
- Microsoft Office Suite: Outlook, Excel, PowerPoint
- Familiar with email distribution platforms ie. Mailchimp and website management tools ie. WordPress
- Metrics-driven, hands-on and results-oriented
- Exceptional verbal and written skills
- Able to move and react in a fast-paced work environment
Compensation package for the Marketing Manager includes:
- Competitive Salary
- Medical Insurance
- Dental Insurance
- Vision Plan
- 401k Plan
- Life Insurance
- Paid Vacation
- Paid Sick Leave
- Paid holidays
- Housing Discount at BLT owned properties
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