Sr Manager, Communications

• Manage the execution of complex integrated, comprehensive communications campaigns that drive the organization's strategic agenda and position BCBSA as the leader in health care.
• Aid in the development of innovative and compelling content that drives BCBSA's strategic agenda and establishes the organization as a thought leader in the industry and in Washington, D.C.
• Draft materials for targeted audiences to ensure a consistent voice across the organization and the Plans, when applicable. Oversee and exercise editorial decision making for key messaging and materials developed by others.
• Collaborate with outside agencies to advance campaigns and enhance the work of the BCBSA communications team. Exercise discretion and authority to manage engagement scope and budget.
• Maintain relationships with internal and external partners and stakeholders to ensure integration, coordination and alignment.
• Manage events, sponsorships and other external-facing efforts that drive our strategic agenda and brand awareness.

Education:

• Required: Bachelors Degree
• Preferred: Masters Degree

Required Experience:

• 7 years' communication experience, preferably in support of health care business, policy and advocacy goals
• Previous public relations agency, trade association, political campaign, government or journalism experience
• Demonstrated experience managing multiple work streams simultaneously
• Experience leading project teams and working with outside agencies
• Health care industry experience with a clear understanding of the federal health policy environment - preferred

Skills

• Demonstrated ability to creatively and proactively advance business and advocacy goals
• Effective relationship building skills and ability to work in a collaborative environment
• Ability to work well under pressure, with demonstrated success at working under deadlines with tight time frames
• Ability to multi-task and thrive in challenging situations that require creativity, drive and commitment
• Strong problem-solving skills
• Outstanding written and verbal communications skills - in particular, solid writing skills with ability to craft comprehensive communication plans and compelling talking points, messages, press releases, op-eds, copy for digital/social platforms and other media materials
• Ability to monitor and evaluate effectives and impact of communication activities and report on results and insights
• Project management skills
• Relationship management skills

People Management

No

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