What are the responsibilities and job description for the Marketing Coordinator position at Bluestone Bank?
Bluestone Bank
Description: The individual in this position is responsible for providing general marketing support for a variety of initiatives within the department. The primary focus is on community outreach, customer survey oversight, analysis of marketing results, and employee communications. This role operates under general supervision and direction.Essential FunctionsReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.Manage marketing analytics for the team, including tracking, measuring, and reporting on effectiveness of marketing efforts and reporting on web analytics.Provide daily oversight of customer survey program to support follow up, report unusual issues to management, and analyze and report quarterly on trends and patterns. During system changes and modifications, monitor for issues and escalate as appropriate.Serve as a marketing liaison for community events by helping secure event volunteers, promoting the events to employees, attending events as needed, and collaborating with Marketing Specialist to promote community involvement on our digital channels. In partnership with branch managers and branch administration, develop creative approaches to sharing community information in the branches via digital and physical bulletin boards.Provide support for Bluestone Bank's Sponsorship Committee through assembling sponsorship requests, preparing meeting agendas, updating internal systems with sponsorship decisions, coordinating with accounts payable on payments, and communicating decisions in a sensitive manner with external organizations.In partnership with Human Resources, develop employee communications that will help foster a collaborative, engaging work environment
including monthly employee newsletter articles and highlights, intranet updates, and branch outreach
Requirements
with participation on internal committees focused on improving the employee experience.Under the direction of the Marketing Officer, plan and coordinate bank seminars and public relations events including financial literacy seminars, employee engagement events, and community events.Using customer feedback, recommend ways to improve the Bank's customer experience as it relates to digital tools.Research marketing trends and provide status updates and ideas to the Marketing Officer.Collaborate with Marketing team on creating digital and print promotional materials to support marketing objectives while ensuring all information complies with the bank's branding standards.Participate in creative brainstorming regarding marketing direction, process improvement, and implementation of the bank marketing plan.Complete compliance and product program assignments as needed.Ability to work outside of regular bank hours, if necessary.Other duties as assigned.Physical Demands and Work EnvironmentThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to sit and talk or hear, reach with hands and arms; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and the ability to adjust focus.Affirmative Action/EEO StatementAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Requirements:
Bachelor's degree in Marketing, Business Administration, or related field.Two years of marketing experience preferred, including experience analyzing and presenting data and information.Exceptional verbal and written communication skills, including the ability to write.Self-motivated, collaborative, and organized with the ability to manage multiple priorities in a timely manner.Strong working knowledge of Google Analytics, MS Office.Strong understanding of social media analytics (Facebook Insight, Google Analytics).Ability to gather accurate data and compile factual reports.Ability to work outside of regular bank hours, if necessary.
PI0eb1b51206dd-26289-35439852
Description: The individual in this position is responsible for providing general marketing support for a variety of initiatives within the department. The primary focus is on community outreach, customer survey oversight, analysis of marketing results, and employee communications. This role operates under general supervision and direction.Essential FunctionsReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.Manage marketing analytics for the team, including tracking, measuring, and reporting on effectiveness of marketing efforts and reporting on web analytics.Provide daily oversight of customer survey program to support follow up, report unusual issues to management, and analyze and report quarterly on trends and patterns. During system changes and modifications, monitor for issues and escalate as appropriate.Serve as a marketing liaison for community events by helping secure event volunteers, promoting the events to employees, attending events as needed, and collaborating with Marketing Specialist to promote community involvement on our digital channels. In partnership with branch managers and branch administration, develop creative approaches to sharing community information in the branches via digital and physical bulletin boards.Provide support for Bluestone Bank's Sponsorship Committee through assembling sponsorship requests, preparing meeting agendas, updating internal systems with sponsorship decisions, coordinating with accounts payable on payments, and communicating decisions in a sensitive manner with external organizations.In partnership with Human Resources, develop employee communications that will help foster a collaborative, engaging work environment
including monthly employee newsletter articles and highlights, intranet updates, and branch outreach
Requirements
with participation on internal committees focused on improving the employee experience.Under the direction of the Marketing Officer, plan and coordinate bank seminars and public relations events including financial literacy seminars, employee engagement events, and community events.Using customer feedback, recommend ways to improve the Bank's customer experience as it relates to digital tools.Research marketing trends and provide status updates and ideas to the Marketing Officer.Collaborate with Marketing team on creating digital and print promotional materials to support marketing objectives while ensuring all information complies with the bank's branding standards.Participate in creative brainstorming regarding marketing direction, process improvement, and implementation of the bank marketing plan.Complete compliance and product program assignments as needed.Ability to work outside of regular bank hours, if necessary.Other duties as assigned.Physical Demands and Work EnvironmentThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to sit and talk or hear, reach with hands and arms; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and the ability to adjust focus.Affirmative Action/EEO StatementAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Requirements:
Bachelor's degree in Marketing, Business Administration, or related field.Two years of marketing experience preferred, including experience analyzing and presenting data and information.Exceptional verbal and written communication skills, including the ability to write.Self-motivated, collaborative, and organized with the ability to manage multiple priorities in a timely manner.Strong working knowledge of Google Analytics, MS Office.Strong understanding of social media analytics (Facebook Insight, Google Analytics).Ability to gather accurate data and compile factual reports.Ability to work outside of regular bank hours, if necessary.
PI0eb1b51206dd-26289-35439852
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