Marketing Specialist

Description

Join our team and be a part of our growth! We are Bobcat of New Hampshire, Bobcat of Cape Cod and Bobcat of South Shore. We're looking for individuals who are passionate about our brand and appreciate being part of a company that values their employees. We offer a great work environment, great benefits and we are closed on weekends so you can rest and relax with family and friends.

Why Work Here

• We have had significant growth over the last 4 years! We added Bobcat of Cape Cod and will soon be opening Bobcat of South Shore in Bridgewater, MA. That makes 4 locations in MA and NH.
• Our leadership has created an amazing work environment for our employees!!
• Regular employee appreciation lunches are a thing and are also celebrated with our local first responders!
• Laughing, working hard, enjoying the people you work with is what makes a great company.
• You pay zero dollars out of your paycheck for health insurance! And, we pay the first $3,000 of the deductible.
• We give you a 100% company match up to 4% on your 401(k) retirement plan contributions! That’s a dollar-for-dollar match!
• Need some time off to balance work and life? We've got you covered with generous PTO, paid holidays and floating holidays!

More About Us

• We are the region’s premier source of compact landscape, construction and snow removal equipment.
• Our team owns the largest Bobcat dealers in Northern New England.
• We have one of the largest rental fleets in the region.
• We offer some of the newest and most advanced equipment including Bobcat's newest Garden Maintenance Equipment (GME).

Job Summary

Utilize creative, organization, communication and analytical skills and knowledge to ensure a cohesive and effective marketing approach and brand across multiple locations and multiple states. Collaborate, develop and manage social media content, YouTube channel brand and effective advertising strategies. Ensure customer engagement through website review, event coordination and planning.

The Essentials 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Take the lead on our social media platforms, crafting engaging content that resonates with our audience and showcases our products and services.
• Collaborate with our website developer to analyze monthly and quarterly reports. Use this data to optimize our online presence and customer engagement.
• Plan and schedule all company events, including fairs, golf tournaments, and trade shows. 
• Create and manage our YouTube channel, developing content that highlights our expertise and the quality of our equipment.
• Develop innovative marketing and advertising strategies that align with our business goals, driving brand awareness and sales.
• Work hand-in-hand with each of our departments to manage specific goals and objectives, ensuring a cohesive and effective marketing approach.
• Perform other duties as assigned.

Requirements

• Associate’s degree preferred in Marketing and 1-2 years’ experience in a marketing related role, preferred
• Solid experience with social media content development for Facebook, Instagram, TikTok, LinkedIn and other related sites.
• Solid understanding of AI, SEO and email marketing campaigns
• Solid experience creating and editing YouTube content 
• Proficient in MS Word, PowerPoint, Canva and related
• Knowledge of advertising strategies to drive results.
• Strong written and verbal communication skills
• Strong interpersonal skills
• Strong time management skills
• Ability to pass a criminal background screening

PHYSICAL DEMANDS/WORK ENVIRONMENT

• The work requires some physical exertion such as moderate periods of sitting, standing, walking, recurring bending, crouching, stooping, stretching, reaching or similar activities, and lifting a minimum of 10 lbs. assisted or unassisted.
• This role routinely uses standard office equipment such as computers, phones, printers, photocopiers, filing cabinets and fax machines. This position may occasionally be required to travel.
• The work involves moderate risks or discomforts which may require special safety precautions, e.g., working around moving parts or machines, fumes or irritant chemicals. 
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Other Important Details

• Schedule: Part-Time:  (hours to be determined)
• Work Location: Chichester, NH
• Bobcat of New  Hampshire has 2 NH locations: Chichester and Hudson/Londonderry as well as Bobcat of Cape Cod and our newest location Bobcat of South Shore in  Bridgewater, MA
• Benefits: Non-benefits eligible role
• Paid Time Off (PTO) , Paid Holidays, and Floating Holiday 
• Video: Check out our website and listen to what employees have to say about working here.

Apply Now

The One Tough Animal is waiting for you to apply. Click "Apply Now" to get started.

We have contracted with WorkSmart HR, LLC and they may contact you to conduct a phone interview.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other characteristic protected by applicable federal, state or local laws.