What are the responsibilities and job description for the Marketing Associate position at BodySpec®?
About Us:
BodySpec is a fast-paced start-up revolutionizing the health and wellness industry. We bring medical grade DEXA scans - what was once only available at hospitals and through insurance - to anyone for as low as $40. Our mission is to make preventive health more accessible to all. We thrive on innovation, experimentation, and data-driven decision-making. Our goal is to deliver exceptional products and experiences to our customers, and we're looking for a dynamic Marketing Associate to join our growing team.
Job Description:
We are seeking a highly motivated and creative Marketing Associate to help drive product awareness and increase our customer base. This is a direct-to-consumer marketing role. The ideal candidate will be passionate about testing new marketing channels, developing engaging creatives, and optimizing campaigns through rigorous analytics and measurement. This role requires a blend of creativity, strategic thinking, and analytical skills.
Hours & Location: This is a full-time job 9:00 am - 5:00 pm, onsite in our Austin Office.
Key Responsibilities:
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BodySpec is a fast-paced start-up revolutionizing the health and wellness industry. We bring medical grade DEXA scans - what was once only available at hospitals and through insurance - to anyone for as low as $40. Our mission is to make preventive health more accessible to all. We thrive on innovation, experimentation, and data-driven decision-making. Our goal is to deliver exceptional products and experiences to our customers, and we're looking for a dynamic Marketing Associate to join our growing team.
Job Description:
We are seeking a highly motivated and creative Marketing Associate to help drive product awareness and increase our customer base. This is a direct-to-consumer marketing role. The ideal candidate will be passionate about testing new marketing channels, developing engaging creatives, and optimizing campaigns through rigorous analytics and measurement. This role requires a blend of creativity, strategic thinking, and analytical skills.
Hours & Location: This is a full-time job 9:00 am - 5:00 pm, onsite in our Austin Office.
Key Responsibilities:
- Channel Experimentation:
- Assist in identifying and testing new marketing channels (e.g., social media, influencers, offline/OOH, partnerships)
- Collaborate with the team to develop and execute channel-specific strategies
- Monitor and analyze the performance of new channels, providing actionable insights
- Creative Development:
- Work closely with the design and content creators to create compelling marketing materials
- Develop innovative and engaging content for various marketing campaigns
- Continuously test and iterate on creative concepts or breifs to optimize performance
- Campaign Management:
- Support the planning, execution, and optimization of marketing campaigns across multiple platforms and mediums
- Ensure campaigns are aligned with overall marketing goals and brand guidelines
- Track and report on campaign performance, making recommendations for improvement
- Analytics and Measurement:
- Utilize data analytics tools to measure the effectiveness of marketing activities
- Conduct A/B testing to evaluate the impact of different marketing strategies
- Provide regular reports on key metrics, highlighting successes and areas for improvement
- Collaboration and Communication:
- Work closely with cross-functional teams, including product, marketing, and customer service
- Communicate campaign insights and performance to stakeholders
- Stay up-to-date with industry trends and best practices to inform marketing strategies
- Bachelor’s degree in Marketing, Business, Statistics or a related field
- 1-2 years of experience in a marketing role, preferably in a DTC or start-up environment
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Creative mindset with experience in developing marketing content and campaigns
- Proficiency in marketing analytics tools (e.g., Google Analytics, Excel)
- Excellent communication and collaboration skills
- Ability to thrive in a fast-paced, dynamic environment
- Opportunity to be part of a fast-growing start-up with a strong entrepreneurial spirit
- Collaborative and innovative work environment
- Room for growth and professional development
- Competitive salary and benefits package
- All team members regardless of status or position are eligible for monthly and annual bonuses, as well as profit-sharing/stock options
- Sick leave
- Paid time off
- Health, dental, and vision insurance
- 401k
- Company-wide peer bonus program, where cash bonuses are distributed in recognition of excellent team support
- Monthly bonus program for achieving company goals
- Employee assistance program
- Regular virtual and in-person social events
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Salary : $70,000
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