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Marketing Assistant I Salary in the United States

How much does a Marketing Assistant I make in the United States?

As of September 01, 2026, the average salary for a Marketing Assistant I in the United States is $45,297 per year, which breaks down to an hourly rate of $22.

However, a Marketing Assistant I's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $51,995
  • Majority Range (25th-75th percentile): $40,217 to $48,803
  • Entry-Level (10th percentile): $35,592
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Assistant I Salaries

A Marketing Assistant I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Marketing Assistant I Salaries?

Experience is a primary driver of a Marketing Assistant I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Assistant I (0-1 years): $45,297
  • Marketing Assistant II (1-3 years): $50,355
  • Marketing Assistant III (3-5 years): $56,225
  • Marketing Assistant IV (5-7 years): $62,630
Job Role Years of Experience Average Salary
Marketing Assistant I0-1 years$45,297
Marketing Assistant II1-3 years$50,355
Marketing Assistant III3-5 years$56,225
Marketing Assistant IV5-7 years$62,630
View as Graph

How Do Marketing Assistant I Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Assistant Is. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $50,153.
  • California: $49,963.
  • Massachusetts: $49,297.

Top Paying Cities for Marketing Assistant Is

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $57,133
  • San Francisco: $56,508
  • Oakland: $55,317

What Skills Can Increase a Marketing Assistant I's Salary?

Demanded Skills for the Role:

  • Presentation (Mentioned in 4.8% Job Postings): Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
  • CRM (Mentioned in 2.08% Job Postings): Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
  • PowerPoint (Mentioned in 1.68% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
Skills Demand Percentage
Presentation 4.8%
CRM 2.08%
PowerPoint 1.68%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Assistant I's salary.

  • Marketing Plans: Can increase your salary by up to 12%.
  • Insight: Can increase your salary by up to 12%.
  • Analysis: Can increase your salary by up to 10%.
Skill Salary Salary % Increase
Marketing Plans $50,733
12%
Insight $50,733
12%
Analysis $49,827
10%
Get Latest Data

Marketing Assistant I Salary by Company Size: Startups vs. Enterprise

Marketing Assistant I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $50,621. While startup companies pay approximate $42,820.

Marketing Assistant I Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $42,820
Growth Stage 51~500 $45,287
Established 501~5000 $48,881
Enterprise 5000+ $50,621

Marketing Assistant I Salary by Industry: Top Paying Sectors

For Marketing Assistant I roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Pharmaceuticals sectors offer the strongest compensation, at 50% above the average. In contrast, Marketing Assistant positions in Retail & Wholesale or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Marketing Assistant I as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Assistant I

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$67,946$33.050%
Pharmaceuticals$63,416$30.040%
Healthcare$58,886$28.030%
Financial Services$54,356$26.020%

How Education impacts a Marketing Assistant I's Salary?

Your level of education can impact your salary potential. While many Marketing Assistant I enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Marketing Assistant I with a Bachelor's Degree is between $47,484 and $51,174.

Marketing Assistant I Salaries by Degree Level

Typical Education for Marketing Assistant I
Degree Level % of user with this level of education
No Diploma 0.2%
High School 6.0%
Associates 6.8%
Bachelors 78.8%
Masters 8.0%
Doctorate 0.2%
View as Graph

Marketing Assistant I Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Assistant I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$40,217
Average $45,297/year
$48,803
$3,351
Average $3,775/month
$4,067
$773
Average $871/week
$939
$19
Average $22/hour
$23
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $48,803 $4,067 $939 $23
Average $45,297 $3,775 $871 $22
25th Percentile $40,217 $3,351 $773 $19

Marketing Assistant I Salary Growth & Career Path

Marketing Assistant I

Next Role

Advancement

For a Marketing Assistant I, the most direct path to higher earnings is advancing to the Marketing Assistant II role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $50,355 - a projected growth of 11% over your current level.

Most common benefits for Marketing Assistant I

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Assistant I

Here are companies hiring for Marketing Assistant I and their salaries, click below for more details.

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FAQ about Marketing Assistant I

1. Where can a Marketing Assistant I earn the most?

A Marketing Assistant I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Assistant I earns the most in San Jose, CA, where the annual salary of a Marketing Assistant I is $57,133.

2. What is the highest pay for Marketing Assistant I?

The highest pay for Marketing Assistant I is $51,995.

3. What is the lowest pay for Marketing Assistant I?

The lowest pay for Marketing Assistant I is $35,592.

4. What are the responsibilities of Marketing Assistant I?

Assists and supports the daily activities of an organization's marketing department. Gathers, collects, and organizes pertinent information from various internal and external sources. Reviews marketing materials to ensure accuracy, consistency, and alignment with company policies and objectives. Prepares routine reports detailing the status and performance of marketing initiatives. Requires a high school diploma. Typically reports to a supervisor. Works under the close direction of senior personnel in the functional area. Possesses a moderate understanding of general aspects of the job. May require 0-1 year of general work experience.

5. What industry pays the highest salary for Marketing Assistant I?

The Software & Networking industry offers the highest average compensation for Marketing Assistant I roles, with salaries approximately 50% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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