What are the responsibilities and job description for the Director, Retail Channel Marketing - Pets position at Boehringer Ingelheim Animal Health USA?
The basic purpose of this role is to drive performance and maximize Retail channel sales potential in the US through an integrated brand, shopper and trade marketing strategy and execution. The Director, Retail and Shopper Excellence will lead the Trade Shopper Excellence team and priority commercial execution by ensuring Retail Shopper programs and tactics align with US brand strategies. This role will deliver Retail Channel market share growth and achieve financial performance by optimizing resource allocation Return On Investment.
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
Duties & Responsibilities
- Develops trade and shopper strategies through the leadership and integration of Shopper Marketing research planning.
- Executes development of brand through market trend analytics and competitive dynamics.
- Leads development of Joint Business Planning and manage relationships with strategic Retail customers including selling stories, customer segmentation and trade analysis to maximize Sales ' Marketing support.
- Ensures premium brands executional excellence.
- Develops Strategic Success Models across Pet businesses including channel strategy, distribution, sku assortment, display, promotion strategy, point of sale tools and key account services, driving Retail channel growth.
- Establishes US Category Vision and develops strategic customer engagement excellence.
- Executes on Category Vision with strategic Retailers.
- Drives value optimization of strategic retailer programs including price and promotional execution.
- Monitors and ensures compliance to BIAH MAP policy.
- Achieves sales targets while building discipline of resource optimization (DP/GP & GtN) within Retail Team.
- Ensures comprehensive analysis of key customer events to determine effectiveness & key learnings.
- Sets the vision and strategy for the Retail & Shopper Excellence team.
- Leads, manages and inspires direct reports to ensure commitment and motivation to overall Retail Team growth plans.
Requirements
- BS Degree required; MBA Preferred.
- 10 years of Commercial leadership experience (Marketing/Sales/Shopper/eCommerce) with a global OTC / CPG organization
- 5 years leading teams including prior direct people leadership experience
- Leadership and interpersonal skills capable of building strong working relationships across of multi-functional teams in different markets.
- Proven experience in project management and systematic analysis.
- Strong communication skills, both written and oral. Strong analytical skills with ability to problem solve, develop strategies, tactics and to translate opportunities into measurable implementation.
Eligibility Requirements:
- Must be legally authorized to work in the United States without restriction.
- Must be willing to take a drug test and post-offer physical (if required)
- Must be 18 years of age or older
