Paid Media Executive

Debenhams.com is looking for a motivated Paid Media Executive to execute our Paid Social strategy across our Fashion, Beauty & Home categories.

Reporting directly to the Senior Paid Media Manager, you will be responsible for building, executing and optimising our campaigns across our social platforms - Meta and TikTok.

Your team

As an established and much-loved household name, you know all about our high street roots and bricks and mortar stores. Now, we’re looking to the future, our vision is to be the UK’s leading online department store and make our mark on the international market.

Marketers for the Boohoo Group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you'll be doing

• Day-to-day management of paid media campaigns, ensuring they are on budget, optimised and exceeding agreed KPIs
• Daily, weekly & monthly reporting and analysis to surface insights & identify opportunity
• Work alongside platform partners to drive channel performance, ensure best in class activity & develop strategy
• Stay ahead of industry trends to identify new commercial opportunities, develop a testing roadmap & ensure that Debenhams is market leading
• Collaborate with creative and design teams to ensure creative assets are platform specific & follow trading promotions
• Liaise with internal product teams to ensure full coverage of key categories and products
• Develop strategy to drive new customer acquisition, support retargeting and re-engage lapsing customers
• Budget management and invoice control

Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.

More about you

• Experience across Meta & TikTok to create campaigns & optimise performance
• Strong knowledge of the principles of Paid Social
• Proficient in Google Analytics
• Strong analytical skills and the ability to manipulate data to produce actionable insights
• Experience working on retail brands, preferably within the fashion sector (desired)
• Highly numerate and commercially aware
• Highly organised and process driven
• Demonstrable customer-centric thinking
• Self-motivated and enthusiastic approach to work
• Ambitious, driven individual who excels in challenging environments
• Team player, able to work with multiple business functions to achieve objectives
• Ability to work to tight deadlines

Why join us

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

• You’ll get the opportunity to take part in our various share schemes
• Core hours enable you to flex your working times around your needs on an ad hoc basis
• Benefits that support your health and wellbeing
• There’s up to 40% discount off our all of our brands
• Our social calendar? Next level
• With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work

https://careers.boohoogroup.com/

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