What are the responsibilities and job description for the Marketing Manager position at Bosch Group?
Company Description
About BGSW:
Bosch Global Software Technologies Pvt Ltd (formerly known as Robert Bosch Engineering and Business Solutions) is a 100% owned subsidiary of Robert Bosch GmbH, one of the world’s leading global suppliers of technology and services, offering end-to-end Engineering, IT and Business Solutions.
With over 30,000 associates, it’s the largest software & technology center of Bosch, outside Germany, headquartered in India with a global footprint and presence in US, Europe and the Asia Pacific region.
BGSW offers end-to-end solutions that connect sensors, software, and services to enable businesses to move from the traditional to digital or improve businesses by introducing a digital element in their products and processes.
In this role you will be an individual contributor and part of the global brand, marketing & communications team for Bosch Global Software Technologies, BGSW (formerly known as Robert Bosch Engineering & Business Solutions, RBEI)
Job Description
Roles and Responsibilities
- Conceptualize, execute events, campaigns and external engagements for flagship marquee events for assigned Business units and regions
- Responsible for building and executing strategic marketing initiatives, thought leadership formats, CXO Engagement Formats for BGSW globally across regions and business units
- Support the program management of Customer Centricity agenda for BGSW across regions for captive and non-captive B2B accounts with partner and account engagement surveys, NPS, CSAT programs
- Development of the strategic marketing, internal and external communications & stakeholder strategy for BGSW Bosch partners
- Management of extensive agency, consulting, and industry bodies, analyst relationships
Qualifications
- Experience driving direction and alignment with cross functional teams
- Experience using data and metrics to measure impact for the brand and company customer centricity goals with strong project management skills
- Strong communication skills
- CXO management abilities and strong customer obsession
- 3 to 5 years of work experience
- MBA from a Tier 1 Institute
- Prior experience in Telecom/Banking or B2B Technology Sales Experience will be preferred
- Work effectively in a fast-paced environment while maintaining quality and attention to detail
- Analytical bend of mind and creative; skilled at MS Excel, Tableau.
