What are the responsibilities and job description for the Campaign Specialist—Employer Branding position at Boston Consulting Group?
As Campaign Coordinator—Employer Branding, you'll be responsible for BCG's employer branding campaigns in Germany and Austria. Your tasks will include the strategic preparation, design, and implementation of all recruiting campaigns and corporate design measures, on which you’ll work closely with our employer branding experts and with third-party service providers. Your strategy background will help you to prepare annual planning, while your creative vein will be useful as you continuously find new ways of placing BCG's brand—whether on digital platforms or in print—and marketing the topics BCG prioritizes as employer across various media. Acting as our "brand sheriff," you'll ensure a consistent brand experience in our communications and in all other points of contact along the candidate journey. Finally, in consultation with our Employer Branding leadership and data specialists, you'll continuously monitor and optimize our paid-media activities for relevance, efficiency, and effectiveness, always with an eye to new platforms, media trends, and their development.
- You're passionate about employer branding, and with your eye for detail, the (strategic) development of new campaigns and advertising media is right up your alley.
- You're familiar with terms like "paid media" and "print copy deadline" and feel very much at home in the world of media.
- Your strong basic understanding of strategy enables you to deftly plan campaigns, always keeping the big picture in view.
- You have an excellent feel for language and know how to transform messages into text and images.
- Your professional bearing earns you the respect of both in-house and external stakeholders.
- You enjoy coordinating external service providers and do so with ease.
- You work conscientiously and reliably, keeping a cool head even in stressful situations.
- You have successfully completed a (vocational) college or university degree with a specialization in marketing or digital media.
- Additionally, you have gathered pertinent experience in brand communications or employer branding in an international environment, ideally at an advertising/communications agency.
- You’re proficient in the MS Office suite.
- Your written and spoken German and English language skills are excellent.
