eCommerce Manager

Your Impact at BOTE

The eCommerce Manager is responsible for managing the strategy, planning and execution of the overall e-commerce goals. This role will report directly to the Director of eCommerce Operations and work cross functionally with all sales channels to ensure our marketing efforts support sales while also amplifying the BOTE Brand.

What You'll Do

• Manage creative alignment, KPI performance, and determine digital mediums to optimize realization of revenue across digital funnel touch points.
• Establish best practices for BOTE's customer data and analytics to inform marketing and campaign direction.
• Execute global omni-channel customer experience strategies focused on data acquisition, enrichment, and engagement.
• Champion our data-first approach to marketing, always looking for more meaningful ways to engage with our customers.
• Support e-commerce business priorities with customer journey focused strategies.
• Ability to build journey flows based on user segments, business priorities and performance data. Support on journey strategies utilizing our ESP/CRM, and our SMS service
• Manage the customer data, ensuring profile completeness and compliance with all privacy regulations.
• Work cross-functionally with the design, marketing, and ecommerce teams to determine best brand and customer experience to optimize against conversion goals for key channels.
• Develop processes to create content, manage timelines and expectations of weekly deliverables and seasonal campaigns.
• Assists in the analytics and reporting across specific channels to senior management, providing recommendations to support future business growth and drive toward revenue targets.
• Collaborate with CS/CX, sales, and marketing to facilitate website optimizations regarding product recommendations, opportunities for cross-sell/up-sell, search function improvements, etc.
• Executing successful SEO strategies across website as needed.
• Merchandising of the website and building out content for the website as needed in alignment with the marketing calendar.
• Aid in additional digital marketing efforts as needed.
  
  

What You've Accomplished

• Goal oriented, self-starter and able to make good business decisions while working with urgency.
• A minimum of 3-5 years experience in a digital marketing / eCommerce position.
• Problem-solving, Creativity in solving problems and overcoming obstacles.
• Highly organized and proactive self-starter with an attention to detail
• Ability to prioritize, multitask, and quickly adapt to changing business priorities.
• Aid in additional eCommerce marketing efforts as needed.
• Based in Destin, FL.
  
  

STAND APART - Being innovative by taking a different approach to what most consider standard. Proven ability to lead and manage change. The successful candidate will have a high sense of urgency and flexibility, combined with the ability to inspire others to accept change, be different and achieve more than they thought possible.

COMMUNICATE – Talk, listen, and question. It's the core of civilization. You must have superior communication and interpersonal skills and the ability to be persuasive, form relationships, tailor the message and delivery to a variety of audiences including customers, employees, and executives. An internal/external customer service orientation is essential to communicate effectively with all levels of the organization, and key strategic business partners.

BE CREATIVE – Look past the obvious, while not ignoring it and assimilate these observations and thoughts into an executable idea. Experience generating new business in the current marketplace and in new markets is a must. Candidates must possess genuine business creativity, with the innate ability to see business opportunities that may not be immediately evident.

RESPECT – Demonstrate regard for people, ideas, material things, etc.–both ethically and for their inherit qualities. We want our brands to be respected by consumers and competitors for what we stand for and as a major representative of the brand, candidates must have respect.

PASSIONATE – Show enthusiasm and commitment towards personal activities, goals and directions. Affinity for the product and the target consumer is a must. Embrace the active lifestyle defined by our products and relate to the entire vertical consumer chain. Strong record of achievement and demonstrated willingness to 'roll-up-your sleeves', with a 'can-do attitude' is critical.