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E-commerce Sales Manager Salary in the United States

How much does an E-commerce Sales Manager make in the United States?

As of August 01, 2026, the average salary for an E-commerce Sales Manager in the United States is $89,879 per year, which breaks down to an hourly rate of $43.

However, an E-commerce Sales Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $108,252
  • Majority Range (25th-75th percentile): $81,875 to $99,496
  • Entry-Level (10th percentile): $74,588
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence E-commerce Sales Manager Salaries

An E-commerce Sales Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects E-commerce Sales Manager Salaries?

Experience is a primary driver of an E-commerce Sales Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $86,892
  • Early Career (1-2 years): $87,251
  • Mid-Level (2-4 years): $88,087
  • Senior-Level (5-8 years): $89,043
  • Expert (over 8 years): $90,884
Levels Salary
Entry Level E-commerce Sales Manager$86,892
Intermediate Level E-commerce Sales Manager$87,251
Senior Level E-commerce Sales Manager$88,087
Specialist Level E-commerce Sales Manager$89,043
Expert Level E-commerce Sales Manager$90,884
View as Graph

How Do E-commerce Sales Managers Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract E-commerce Sales Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $99,514.
  • California: $99,137.
  • Massachusetts: $97,815.

Top Paying Cities for E-commerce Sales Manager

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $113,364
  • San Francisco: $112,123
  • Oakland: $109,760

What Skills Can Increase an E-commerce Sales Manager's Salary?

Demanded Skills for the Role:

  • Leadership (Mentioned in 6.28% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  • Expense Control (Mentioned in 2.86% Job Postings): Expense control is the process of making direct changes to spending. Ideally, these changes are informed by cost control data. It is use to analyze income and expenditure.
  • Lean (Mentioned in 1.79% Job Postings): Lean manufacturing, or lean production, is a system of techniques and activities for running a manufacturing or service operation.
Skills Demand Percentage
Leadership 6.28%
Expense Control 2.86%
Lean 1.79%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an E-commerce Sales Manager's salary.

  • Service Delivery: Can increase your salary by up to 26%.
  • Work Under Pressure: Can increase your salary by up to 25%.
  • Lean: Can increase your salary by up to 25%.
Skill Salary Salary % Increase
Service Delivery $113,248
26%
Work Under Pressure $112,349
25%
Lean $112,349
25%
Get Latest Data

E-commerce Sales Manager Salary by Company Size: Startups vs. Enterprise

E-commerce Sales Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $100,614. While startup companies pay approximate $85,117.

E-commerce Sales Manager Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $85,117
Growth Stage 51~500 $90,022
Established 501~5000 $97,161
Enterprise 5000+ $100,614

E-commerce Sales Manager Salary by Industry: Top Paying Sectors

For E-commerce Sales Manager roles, the industry you choose can affect earning potential by as much as 36% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Internet sectors offer the strongest compensation, at 18% above the average. In contrast, E-commerce Sales Manager positions in Edu., Gov't. & Nonprofit or Hospitality & Leisure typically offer lower base pay, as these industries often view E-commerce Sales Manager as a support function rather than a direct revenue driver.

The top paying industries for an E-commerce Sales Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$106,057$51.018%
Internet$102,462$49.014%
Biotechnology$100,664$48.012%
Energy & Utilities$100,664$48.012%
Software & Networking$100,664$48.012%

How Education impacts an E-commerce Sales Manager's Salary?

Your level of education can impact your salary potential. While many E-commerce Sales Manager enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an E-commerce Sales Manager with a Bachelor's Degree is between $86,434 and $93,239.

E-commerce Sales Manager Salaries by Degree Level

Typical Education for E-commerce Sales Manager
Degree Level % of user with this level of education
No Diploma 1.7%
High School 12.7%
Associates 9.3%
Bachelors 54.2%
Masters 22.0%
Doctorate 0.0%
View as Graph

E-commerce Sales Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an E-commerce Sales Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$81,875
Average $89,879/year
$99,496
$6,823
Average $7,490/month
$8,291
$1,575
Average $1,728/week
$1,913
$39
Average $43/hour
$48
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $99,496 $8,291 $1,913 $48
Average $89,879 $7,490 $1,728 $43
25th Percentile $81,875 $6,823 $1,575 $39

E-commerce Sales Manager Salary Growth & Career Path

E-commerce Sales Manager

Next Role

Promotions are the fastest way to increase your earnings. As an E-commerce Sales Manager, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
E-commerce Sales Director $158,470 76%
Inside Sales Senior Manager $149,675 67%

Most common benefits for E-commerce Sales Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for E-commerce Sales Manager

Here are companies hiring for E-commerce Sales Manager and their salaries, click below for more details.

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FAQ about E-commerce Sales Manager

1. Where can an E-commerce Sales Manager earn the most?

An E-commerce Sales Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, an E-commerce Sales Manager earns the most in San Jose, CA, where the annual salary of an E-commerce Sales Manager is $113,364.

2. What is the highest pay for E-commerce Sales Manager?

The highest pay for E-commerce Sales Manager is $108,252.

3. What is the lowest pay for E-commerce Sales Manager?

The lowest pay for E-commerce Sales Manager is $74,588.

4. What are the responsibilities of E-commerce Sales Manager?

Manages and directs an e-commerce sales force to achieve sales and profit goals. Designs and recommends online sales programs and sets short and long-term online sales strategies. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

5. What industry pays the highest salary for E-commerce Sales Manager?

The Financial Services industry offers the highest average compensation for E-commerce Sales Manager roles, with salaries approximately 18% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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