Account development

Overview

The Account Development Specialist is responsible for maximizing the sales and marketing of supplier brands to a targeted account base through effective planning, selling, merchandising and communication that permits achievement of company and supplier objectives.

This role must maintain strong relationships with the key stakeholders / gatekeepers of the supplier accounts and be the go-to’ consultant for the accounts.

The Account Development Specialist will be active with in-market events and education.

Responsibilities

• Maximize sales and marketing of supplier brands
• Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth.
• Researches trends, category and portfolio to ensure that the group or division and company meet goals as established.
• Present new products and beverage offerings, and if necessary, conducting business reviews
• Maintains relationships with influencers and presents new products and cocktail, wine and beer listings or menus.
• Facilitates accounts visits, dinners for dignitaries and supplier representatives by scheduling and preparing accounts to meet the expectations of suppliers and management
• Assist sales team in driving supplier brands
• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
• Determines specific needs of individual accounts by analyzing account and surveying for opportunities.
• Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
• Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs.
• Obtains appropriate distribution of supplier brands throughout account base by presenting and selling based on the brands’ features and benefits
• Maintain and build strong relationships with the key stakeholders / gatekeepers of the supplier accounts
• Participate in supplier work-with sales calls.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
• Maintains a safe and clean working environment by complying with procedures, rules and regulations.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Qualifications

• Bachelor’s degree in business administration or similar field preferred
• Minimum of two years in sales or industry related experience, required
• If supporting Fine Wine will require more experience and Fine Wine Accreditation Preferably WSET Level 2 or Similar (CSW, Level II Court of Master Sommeliers)
• Must have a valid driver’s license and be able to operate a motor vehicle; required.
• Ability to hold a Solicitor’s Permit required
• Basic Budget, Sales and Marketing experience
• MS Office skills

Physical Requirements :

• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone
• Occasional carrying, overhead reaching and lifting of 15 pounds to perform various duties

Competencies :

• May help coordinate the work of junior members of the team.
• Resolves issues which are often varied and non-routine. Undertakes analysis and investigation to solve issues.

Last updated : 2024-05-21