Manager/Sr. Manager, Digital Marketing

About BridgeBio

BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20 drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.

Our focus on scientific excellence and rapid execution aim to translate today’s discoveries into tomorrow’s medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.

To learn more about our story and company culture, visit us at https://bridgebio.com

Who You Are

The Manager/Sr. Manager, Digital Marketing will support the development of a late-stage commercial asset, Acoramadis, for ATTR-cardiomyopathy. Reporting to the Director, Digital Marketing, the role will guide channel development, channel level strategies, and resulting tactical execution of marketing efforts across owned channels. The ideal candidate will be well-versed in connecting touch points across an integrated marketing campaign, understand database frameworks & flows, have experience in assessing the impact of each channel, and have led multiple martech RFPs. This person must be familiar with a breadth of marketing platforms and be able to create personalized and effective user journeys within these various platforms (req. marketo, veeva, google product universe). Additionally, they must understand user data flows and potential cross-platform linkage for both data management and reporting purposes. This person will work closely with IT, legal, external developers and vendors, creative agency, corporate communications, analytics and other key stakeholders.

Responsibilities

• Team member responsible for crafting and executing owned channel strategies related to Acoramidis and ATTR-CM (ex. Email, SMS, websites)
• Craft detailed audience-based journeys that account for all owned messaging touchpoints and likely paid media touchpoints
• Own development, launch and measurement planning across owned
• Translate concepts into compelling strategic narratives for executive presentations and review
• Manage agency relationship(s) for all email and website work including external developers and software vendors
• Manage internal processes related to owned channel development and oversight with cross-functional stakeholders including legal and IT
• Partner with legal and IT to standardize opt-in and user data management practices across BridgeBio
• Manage budget and scope(s) related to owned channel work
• Stay current on industry issues that directly and indirectly affect these workstreams and the broader digital work
• Assess and put forward vendors that you believe will positively impact business objectives and product goals
• Design marketing tests, present findings and recommendations, oversee optimizations
• Set campaign goals and KPIs alongside agency partners and analytics team
• Review reporting, understand data-based insights, and optimize campaign executions accordingly

No matter your role at BridgeBio, successful team members are:

• Patient Champions, who put patients first and uphold strict ethical standards
• Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
• Truth Seekers, who are detailed, rational, and humble problem solvers
• Individuals Who Inspire Excellence in themselves and those around them
• High-quality executors, who execute against goals and milestones with quality, precision, and speed

Education, Experience & Skills Requirements

• 6 years of digital experience within Pharma is required
• 4 years overseeing owned channel development
• Successful launch experience in a competitive market is required
• Extensive knowledge of pharmaceutical marketing regulations required
• Proven track record of designing and implementing successful user-driven, data-based, digital marketing strategies
• Excellent oral, written, and presentation skills
• High level of comfort with, and ability to communicate about marketing platforms and site development necessary.

Key Candidate Attributes

• High-level strategic thinker with the ability to communicate and execute digital vision
• Creative problem solver with a strong collaborative skillset
• Proven self-starter with the ability to pivot when priorities change
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients

What We Offer

• Patient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our efforts
• A culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speak
• An unyielding commitment to always putting patients first. Learn more about how we do this here
• A de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the science
• A place where you own the vision – both for your program and your own career path
• A collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our game
• Access to learning and development resources to help you get in the best professional shape of your life
• Robust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)
• Flexible PTO
• Rapid career advancement for strong performers
• Potential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over time 
• Partnerships with leading institutions
• Commitment to Diversity, Equity & Inclusion