Public Relations Specialist

Overview

~This is an in-office position. Person selected must live within proximity of our Brentwood, TN corporate office.~  Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us!  You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.  Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.  Additional benefits offered include, but are not limited to:

• Tuition Reimbursement
• Pet Insurance
• Adoption Reimbursement Benefits
• Variety of Associate Discounts

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.  Please note, Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.

 

To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

Responsibilities

Provides tactical public and media relations support across the enterprise. Provides proactive external communications outreach execution, as well as 24/7 responsive communications to both routine and sensitive issues and crises, primarily at the local community level. Leads proactive media opportunities and message development for story-telling opportunities with residents, families, associates, and media, and serves as spokesperson when appropriate. Serves as support for crisis communications management for operations team.

 

Serves as media liaison and spokesperson in both positive and adverse media situations.

Shares responsibility as first communications contact for community support, inside and outside of regular business hours.

Provides crisis communications support to communities and interacts with local media during crisis situations as appropriate.

Supports the development of messaging and talking points for media interviews, participates in and monitors interviews done by approved community spokespersons.

Shares ownership of Brookdale’s online news media room content and microsite.

Leads media monitoring and PR analytics for trends and opportunities and recommends appropriate actions.

Develops daily company e-newsletter.

Promotes positive reputation of Brookdale through localized initiatives by identifying, creating content/writing, and positioning positive stories about Brookdale communities.

 

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and ExperienceBachelor’s Degree in Communications, Journalism or other related field required. Minimum three years of communications, employee engagement, or organizational development experience required; or equivalent combination of education and experience. Certifications, Licenses, and other Special RequirementsNone

 

Management/Decision MakingApplies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.

 

Knowledge and SkillsPossesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Possesses superior creative writing, editing and proofreading skills for web and print, including working knowledge and application of AP style. Ability to synthesize multiple perspectives into clear, concise, engaging messages for diverse audiences. Excellent relationship-building and interpersonal communication skills. Customer service attitude and commitment to supporting company culture and mission. Ability to prioritize multiple projects and meet deadlines under pressure. Ability to respond appropriately to confidential and sensitive issues. Solid command of Microsoft Office programs including Word, PowerPoint, Excel, and Outlook and Adobe Acrobat.

 

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch, or crawl
• Talk or hear
• Ability to lift: up to 25 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Occasional weekend, evening or night work if needed to ensure shift coverage
• On-Call on an as needed basis
• Requires Travel: Occasionally

 

Brookdale is an equal opportunity employer and a drug-free workplace.