Trade Marketing Manager

Trade Marketing Manager

Aussie Bubs Inc.

Santa Monica, CA

Full-time (Hybrid workplace)

www.aussiebubs.com

The Trade Marketing Manager leads the full funnel brand presence and voice for Bubs across North America with the shoppers at assigned retailers. This role collaborates closely with key account/sales, and internal marketing and business units on a daily basis. This role will be the internal expert on shopper behaviours and needs, helping to drive success in the marketing function.

Key Responsibilities

• Maximise shopper conversion through the development and execution of compelling and increasingly personalized shopper experiences through retailer & digital channels.

• Develop and execute comprehensive retail marketing strategies to drive foot traffic, sales, and brand loyalty.

• Ensure all decisions/recommendations are truly data driven marketing (insight driven) and convert more transactions along the path to purchase.

• Develop the shopper marketing strategy, lead the activation calendar, optimise retail media with the appropriate media agencies, in conjunction with the Account Manager & Head of US Marketing.

• Collaborate with the sales team to align marketing efforts with sales objectives, ensuring a cohesive approach to retail success.

• Deliver a clear shopper marketing strategy that delivers on business objectives and leverages data driven marketing to accelerate the growth in our priority channels as defined by the Strategic Channel Matrix.

• Ensure shopper marketing activations deliver on objectives and are analysed for continuous improvement.

• Analyse market trends, consumer behaviour, and competitive landscape to identify growth opportunities.

• Stay abreast of latest trends and industry insights.

• Manage and optimize the trade marketing budget, ensuring cost-effective campaigns and initiatives.

• Monitor and report on key performance metrics, providing insights and recommendations for continuous improvement.

• Build and maintain relationships with key retail partners and stakeholders.

• Work closely with the global marketing team to localize and implement global campaigns at the regional level.

Selection Criteria

• 3-5 years of Trade Marketing experience in the Consumer Packaged Goods Space highly preferred
• Bachelor’s degree in Communications, Marketing, or a related field
• Expertise in retailer relationships and practices
• Demonstrated success with retailer advertising/media co-marketing planning, execution & analysis
• Demonstrated success with point of sale/merchandising processes and standards
• Demonstrated success leading external agency relationships, multiple agency models preferred
• A self-starter who can problem solve, has a bias for action and results, and strong communication skills
• Ability to influence cross-functional decisions and work across a complex organization
• Demonstrated consumer-first mindset
• Familiarity with event and partnership program relationship management and execution
• Demonstrated success with content development and touch point intersection with owned properties
• Ability to prioritize and balance multiple projects and priorities in a fast paced retail environment
• Proficiency in MS Office tools, particularly Excel and PowerPoint
• Excellent written and spoken communication skills

As a Bubs team member, you are an ambassador and custodian of our brands and culture. As such we aspire to live & uphold our vision, values & personality every day.

Our Business

Bubs® was born in 2005 from humble beginnings at a kitchen bench on Sydney’s northern beaches by a mum with newborn baby in tow. Since listing the company in 2017, Bubs has grown its turnover from $5M to c.$ 100M and become a ASX listed company with market capitalisation of c.$110M. Brand building is in our DNA and we offer families around the world a comprehensive range of Australian premium infant nutrition products under the Bubs portfolio, including goat milk infant formula, organic grass-fed cow milk infant formula, organic baby food, cereals, toddler snacks, as well as a range of adult nutritional powders under the Caprilac® brand.

Bubs is Australia’s largest producer of goat dairy products with exclusive supply chain back to farmgate. Our adult goat dairy brand, CapriLac® is Australia’s leading fresh goat milk and China’s leading goat milk powder product. Our expertise in the dairy supply chain and state-of-art dairy and infant formula manufacturing facility provides us with production flexibility and scalability. Our products are sold in over 5,800 supermarkets in the US and more than 2,000 stores Australia-wide, and our brands are exported to China, Singapore, Malaysia, Vietnam, Middle East and North America. These strong foundations, coupled with our premium challenger brand position have attracted high profile investors and retail partners, such as Alibaba and Chemist Warehouse, who have invested in the Bubs growth story.

Our Culture

We pride ourselves on creating a family-friendly entrepreneurial culture that thrives on passion, purpose and pace. We have a vibrant, multi-cultural and all-inclusive team, with relaxed dress code and flexible working arrangements. The Bubs Family is supported and empowered to advance their careers in a high performance agile team culture. All team members feel proud of the quality nutritional products we produce and excited to be part of Bubs journey to becoming the next Australian success story, whilst creating new generations of happy, healthy bubs.

Workplace flexibility with hybrid working model to support work-life balance:

currently M/W/F in office and optional Tue/Thu remote working and subject to change

Loyalty Leave: Additional day paid annual leave on your Bubs Anniversary, accumulated each year of employment.

Bubs Wellness Hub hosted by LifeWorks Employee Assistance Platform with free access for all family members to life coaching support for emotional, mental, financial or physical wellbeing, as well as free membership to LIFT fitness app.

Only selected candidates will be contacted and will be required to undertake video interview screening.